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28 January 2026 – Press Box PR has received a major industry honour during the prestigious ICE event in Barcelona, reflecting the company’s continued growth and strong reputation within the betting and gaming sector.
With offices in London and Manchester, Press Box PR is a digital and traditional PR agency specialising in earning coverage across iGaming, sports, consumer, finance, hospitality and catering. The agency also supports brands in appearing within AI citations and LLM recommendations. In 2025, Press Box PR marked a significant milestone by surpassing £5 million in revenue and expanding its team to more than 50 people.
Sarah Williams, B2B Account Manager at Press Box PR, commented on the recognition:
“The best part of being a PR is bigging up our clients – telling their stories and shouting about their achievements. But as an agency, we often forget to celebrate our own achievements. When I started telling Press Box PR’s ‘story’ two years ago, hearing from the team about their wins big and small, I was so impressed with the authenticity and integrity of each Press Box PR employee.
“From there, it was really easy to write an entry detailing why our team deserves to win a ‘PR Agency of the Year’ award! My colleagues are incredibly fun, hard-working people and it was such a pleasure to tell their story in such a compelling way.”
Alex Donohue, managing director and founder of Press Box PR, also highlighted the collective effort behind the achievement:
“This award is credit to the entire Press Box PR team. The work we do is always collaborative, and it is the consistency, care and creativity across the business that helps us deliver meaningful results for our clients time and time again.
We are incredibly proud to see that effort recognised by the industry, especially in a sector as competitive and fast-moving as iGaming. It is a brilliant moment for the agency and a reflection of the standards our team sets every day.”
January has been a busy month for the leading PR agency focused on AI and LLMs, with the appointment of former Playtech chief commercial officer John Pettit as executive chairman. Pettit will work closely with the senior leadership team to guide strategic direction and support client growth in regulated industries such as finance and fintech, technology and iGaming.
The company also has a number of new client campaigns currently in progress, including work connected to the Six Nations Championship, the Cheltenham Festival and the FIFA World Cup 2026.
