for early access to the latest igaming videos!
and get the latest igaming news first!
Pragmatic Play is preparing to exit three product categories that once formed part of its broader ambition to become a full-service iGaming supplier, with sportsbook, bingo and virtual sports set to be phased out following an internal strategic review.
The decision marks a notable shift for a company that spent much of the past decade expanding beyond its roots as a slots developer. Industry sources told NEXT the move reflects a growing emphasis on areas where Pragmatic Play already commands significant market share rather than continuing to invest in products operating outside its core strengths.
The supplier, headquartered in Gibraltar, has evolved into one of the largest content providers in online gambling since launching in 2015. Its rapid growth was fuelled largely by a prolific slots business that produced some of the industry’s most recognisable titles before expanding into live casino, virtual sports, bingo and sportsbook offerings as operators increasingly sought bundled content solutions from fewer suppliers.
Those diversification efforts now appear to be giving way to a more focused strategy.
NEXT understands the withdrawal will take place over the coming months, with partners currently using the affected products being supported through a transition period.
A spokesperson told NEXT the company had concluded that its strongest long-term opportunities remain within its market-leading verticals, particularly slots, live casino, crash games and RNG products. The spokesperson added that Pragmatic Play would continue supporting operators throughout the migration process as the sportsbook and bingo products are retired.
Live casino takes centre stage
The sportsbook division was launched in 2022, arriving several years after the supplier entered the bingo market. While both products secured distribution through existing operator relationships, sources familiar with the decision said the review ultimately centred on where future investment would generate the greatest returns.
That assessment increasingly favoured live casino.
The supplier has spent recent years investing heavily in its live dealer business, opening new facilities and expanding localised content across regulated jurisdictions. Company executives have repeatedly identified the vertical as a major growth engine, particularly in Latin America, where regulation has opened new opportunities for international suppliers seeking localised products.
Earlier this year, chief revenue officer Mark Maislish outlined plans for additional studio openings as part of a wider expansion strategy. Those plans followed the launch of a live casino studio in Bogotá in late 2025, adding to Pragmatic Play’s growing international studio network.
Sources told NEXT the latest restructuring should not be viewed as a broader retrenchment. Instead, it reflects a decision to concentrate resources on segments where the supplier already occupies a leading position and continues to see strong demand from operators.
The company is expected to maintain significant investment across product development, studio expansion, localisation initiatives and growth in regulated markets.
For operators, the exit removes one of the industry’s more ambitious attempts to compete across multiple verticals simultaneously. For Pragmatic Play, it signals a return to the areas that built its reputation in the first place.
As competition intensifies and operators become increasingly selective about the products they integrate, scale alone is no longer the defining advantage. Market leadership in fewer categories appears to be the priority.
Pragmatic Play has made its choice.
