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20th August 2025 – Pragmatic Play, a leading content supplier to the iGaming industry, has rolled out its Smart Studio solution to UK operator Midnite, reinforcing its commitment to delivering bespoke live gaming experiences in regulated markets.
Through Smart Studio technology, Midnite has customised elements of Pragmatic Play’s popular live casino titles, including Blackjack, Blackjack X, Roulette, and Auto Roulette. By tailoring these environments, Midnite has created a cohesive and integrated branded experience for its players.
Smart Studio enables multiple brands to run on the same live casino tables, providing a faster, more cost-effective alternative to fully dedicated setups.
Midnite, a UK-licensed sportsbook and casino operator, is redefining the market with its innovative, tech-forward approach. As a disruptor in the industry, the operator has built a fast-growing presence by appealing to the latest generation of bettors. This collaboration marks a key step in its strategic expansion into the live casino vertical, empowering Midnite to deliver premium content aligned with its modern, competitive edge. It also underscores Pragmatic Play’s operator-first strategy, enabling partners to stand out with branded content that enhances player engagement.
Irina Cornides, Chief Operating Officer at Pragmatic Play, said:
“At Pragmatic Play, we’re committed to providing our partners with solutions that work best for them. Smart Studio reduces the cost and setup time associated with creating branded environments in live casino, making it the perfect choice for many operators.
We’re thrilled to support Midnite as they continue to expand their offering and elevate the player experience in the UK.”
Chelsea Pinho, Senior Casino Manager at Midnite, added:
“Midnite is being crafted to give sports fans the best possible betting and gaming experience and this partnership with Pragmatic Play represents a significant milestone for us. Launching our own fully branded Live Casino suite gives us the tools to engage players in a way that’s authentic to the Midnite brand.
The design, quality, and functionality of these games speak volumes, and we’re excited to bring a new level of immersive entertainment to our players.”
Pragmatic Play continues to deliver a range of features for its live casino partners, including Smart Studio technology, promotional tools, 24/7 support, and multilingual interfaces.
