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One of the most traditional clubs in Brazilian soccer, Ponte Preta has revealed GingaBet as its new chief sponsor for the season. The bookmaker, licensed to operate in Brazil, has inked a business deal with the Campinas club that will guarantee the brand’s exposure in the most prestigious location on the uniform for one year.
The official launch of the sponsorship occurred last Wednesday (19) at Morumbi Stadium in a match against São Paulo. The team’s 2-1 substantial win marked a good beginning for the new relationship.
Statements By Those Involved
“Contributing to the development of such a traditional club as Ponte Preta is a source of pride for us. We are extremely happy to have reached this agreement and are certain that it will be very positive for everyone involved. We thank the club for their trust and are confident that we will follow a path of achievements together”, says André Baldavira, head of marketing at GingaBet.
On the club’s side, president Marco Antonio Eberlin highlighted the importance of the new sponsorship for Ponte Preta’s financial health. “With this new partnership, we have increased our revenue from sponsorships, which puts our club in a position to always seek new heights. For us at Ponte Preta, it is a great honor to have Ginga as a partner.”
Visibility and Advantages of the Agreement
Beyond the uniform, Ponte Preta and GingaBet have a close relationship. The company will be permitted to exhibit their logo in several venues associated with the club, including:
- Backdrops for official events and interviews as well as provided background;
- Plaques on the training center of the team
- Ad spaces around the Moisés Lucarelli Stadium
- Works published on the official club social networks
- Break activations between games
- Actions particularly carried out with fans.
GingaBet aims to enhance its brand in the national sports sector and help support the financial and sports stability of Ponte Preta with this wide reach.
Wolff Sports intermediation
One of Brazil’s top sports marketing agencies, Wolff Sports, worked out and closed the sponsorship contract. With 108 soccer teams in Brazil and around, the business has already shifted more than R$800 million worth of commercial agreements and has a background of partnerships.
For Wolff Sports, the new partnership with Ponte Preta marks a historic reunion. “We have a long history of sponsorships with Ponte Preta, with over 30 agreements, including a master sponsorship in 2007. After 18 years, it is a great pleasure to enter into a new master sponsorship agreement. We thank GingaBet for trusting in our work, we are going all out!“, declared Fábio Wolff, managing partner of the agency.
Difficulties and Competitions of the Season.
Important difficulties will confront Ponte Preta this year. In addition to the Copa do Brasil and the Campeonato Brasileiro Série C, the club will participate in the Campeonato Paulista, regarded as the toughest state contest in the country. The team will need the new sponsorship’s financial support in their search for good showings in these events and maybe a return to Série B of the Brasileirão.
For both sides, the accord between Ponte Preta and GingaBet is a major movement. For the team, it presents a chance to improve its finances and presence in the events of the season. This is an opportunity for GingaBet to strengthen its Brazilian sports betting presence. This collaboration can yield results both off and on the field under Wolff Sports‘ mediation. Ponte Preta supporters are now expecting this funding to result in annual victories and accolades.
Source: GMB
