for early access to the latest igaming videos!
and get the latest igaming news first!
14 April 2026 – Playson, the accomplished digital entertainment supplier, has officially launched in the Kenyan market following a landmark partnership with Betika, one of East Africa’s most prominent gaming operators.
This move represents a key milestone in Playson’s cross-continental expansion strategy, with Betika offering a well-established platform to support its regional debut. By aligning with a leading operator recognised for its scale, innovation, and strong understanding of local player preferences, Playson is positioned to establish an immediate presence across East Africa.
Betika’s extensive customer base and proven ability to deliver engaging and responsible gaming experiences make it an attractive partner for international suppliers looking to enter and grow within the region. As part of the agreement, Playson’s content will be accessible to players in both Kenya and Uganda, utilising Betika’s expanding multi-market reach.
The initial rollout includes a selection of Playson’s top-performing titles, such as Thunder Coins: Hold and Win, 4 Pots Riches: Hold and Win, and Coin Strike: Hold and Win. These games are widely recognised for their engaging mechanics, dynamic gameplay, and strong performance in regulated markets worldwide.
To support its entry into Kenya, Playson has implemented targeted infrastructure and platform upgrades to ensure compliance with local regulatory standards while meeting Betika’s high expectations for performance and user experience. This preparation allows for a seamless and optimised gaming experience tailored to local audiences.
The integration was completed via the Casimba (Markor) aggregation platform, enabling efficient deployment and scalability across multiple jurisdictions.
Conor Jenner, Senior Sales Manager at Playson, said:
“Entering the Kenyan market is a major milestone for Playson, and doing so alongside a leading operator like Betika makes this step even more impactful. Betika’s strong market presence and deep understanding of its players provide an excellent foundation for our content to perform from day one.
We have carefully adapted our infrastructure to meet local regulatory standards and operator requirements, ensuring a smooth rollout and high-quality player experience. We are excited about the opportunities this market presents and look forward to expanding our presence across Africa.”
Peter Stagles, Group Chief Product Officer at Betika, added:
“We are pleased to partner with Playson and bring their globally recognised portfolio to our players in Kenya and Uganda. At Betika, we are continuously enhancing our offering by working with best-in-class partners to deliver engaging, high-quality entertainment experiences tailored to our markets.”
The partnership highlights Playson’s strategy of entering high-growth markets through collaboration with trusted and influential operators, while further reinforcing Betika’s role as a key gateway for global gaming content in East Africa.
