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March 25, 2025 – Playson, the renowned digital entertainment supplier, has further strengthened its footprint in the Swiss gaming market through a newly launched partnership with GAMRFIRST. This collaboration will bring Playson’s top-performing titles to an even broader audience of Swiss players.
GAMRFIRST, the online brand of Casino Barrière Montreux, has experienced rapid growth since its launch in 2022, emerging as Switzerland’s fastest-growing online casino operator over the past year. The platform offers an extensive selection of slots, live casino, and table games from some of the world’s leading providers.
Thanks to this content agreement facilitated by Gamanza’s Game Store content aggregation platform, GAMRFIRST players will gain access to Playson’s most popular Hold and Win titles, including Coin Strike: Hold and Win, Energy Coins: Hold and Win, and Supercharged Clovers: Hold and Win.
Beyond Switzerland, Playson has set its sights on further expansion into the French market alongside GAMRFIRST, pending the regulation of online casino gaming in France.
With this latest launch, Playson continues to cement its strong reputation in Switzerland, having already partnered with several of the country’s leading operators and achieving impressive year-on-year growth.
Blanka Homor, Sales Director at Playson, expressed enthusiasm about the partnership, stating:
“We are thrilled to collaborate with GAMRFIRST and make our games available to even more players in Switzerland. This partnership builds on our steady growth in the jurisdiction.
We look forward to a mutually successful cooperation and eagerly anticipate future opportunities to further expand together across Europe.”
Clément Govinda-Miramon, Managing Director at GAMRFIRST, echoed these sentiments, adding:
“Playson’s products are widely enjoyed by players across Europe and their games regularly rank among the most popular slots in the market.
We are delighted to add their successful titles to our online casino and in doing so, expand the appeal of our offering to even more players.”
This strategic alliance marks another milestone in Playson’s European expansion, reaffirming its commitment to delivering high-quality gaming experiences to players worldwide.
