for early access to the latest igaming videos!
and get the latest igaming news first!
Paag, a company that provides technological solutions in the iGaming sector and the field of compliance and payments, has confirmed that it will participate in the upcoming BiS SiGMA South America event, a major event in the betting sector in the region.
As the regulated betting market in Brazil continues to develop and mature, the company is positioning itself as a major player in the field of innovation and technological development in the sector. In the iGaming sector alone, the company has already managed to carve out a significant niche with over 30% market share in the sector.
Innovation Focus: Payments, Security, and Compliance
During the event, the company is expected to showcase some of the technological innovations that it has been working on in the field of payments and compliance. One of the major innovations that the company is likely to showcase is the introduction of Pix using biometric authentication. This is a major technological development that is aimed at enhancing the overall experience of users in the sector.
In addition to the technological innovations in the field of payments and compliance, the company is likely to showcase some of the compliance tools that it has been working on. This is particularly significant in the Brazilian market, where the sector is regulated, and the operators are required to meet the necessary requirements.
The company’s technological infrastructure is also certified by the ISO 27001 information security management system. This is a major development in the sector and is likely to become a requirement in the near future.
Leadership and Strategic Representation
The delegation of the company that is scheduled to attend the event consists of 14 professionals and is headed by João Fraga, the company’s CEO. This delegation also includes other top officials of the company, such as Bruno Fraga (CTO), Felipe Trindade (COO), Mila Rabelo (Director of Compliance, Risk, and Legal), and Ricardo Vidal (Founder and CSO).
This indicates the company’s focus on the alignment of innovations with governance and the importance of technological innovations being accompanied by effective and robust compliance and regulatory frameworks.
According to Bruno Fraga, the company’s CTO: “Paag is, first and foremost, a technology company. Our differentiator is the development of proprietary solutions that integrate innovation, information security, and regulatory intelligence.”
He further added: “Achieving 38% market share in iGaming is a testament to the market’s trust in our infrastructure. BiS SiGMA is an opportunity to showcase how technology and compliance are the driving force behind the sustainability of the sector in Brazil.”
Experience and Brand Identity at the Event
In addition to the technological innovations that the company is offering, the company is also focusing on the experience and brand identity of the company through the event. As such, the company has planned various activations of specialty coffee from Minas Gerais at the event. This is aimed at connecting the event location in São Paulo with the company’s origin.
This is an indication of the company’s focus on the humanization of the brand and the creation of a connection with the event’s participants in a highly competitive environment.
Technology and Governance as Growth Drivers
The company’s focus on the event is indicative of the importance of the alignment of technological innovations with governance in the iGaming sector. This is in the sense that the sector is becoming more and more sophisticated in terms of the regulations that govern it and the innovations that are being implemented in the sector.
Through its innovative payment solutions, data security, and regulatory intelligence, Paag is aiming to become a key partner for gaming operators in dealing with the intricacies of the Brazilian betting market.
BiS SiGMA South America 2026 acts as an important event where all the players in the market can share ideas with each other to explore new opportunities. For Paag, the event represents not only its potential to provide innovative technologies but also its dedication to the development of the iGaming market in a sustainable manner.
The Brazilian market continues to grow, with the importance of companies like Paag in helping to shape the future of the market becoming more critical.
Source: iGaming Brasil
