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Brisbane, 9 June 2024 – OtherLevels, a global leader in personalized content and media for sports and iGaming, has announced a strategic partnership with Amazon Web Services (AWS) to further enhance its state-of-the-art Experience Platform. Leveraging the power of generative AI (Gen AI) and scalable cloud infrastructure, the collaboration is set to revolutionize how fans and players engage with digital content across sports betting, iGaming, and lotteries.
Through close collaboration with AWS’s Prototyping and Cloud Engineering (PACE) team, OtherLevels has rapidly accelerated the development of its platform. The partnership enabled OtherLevels engineers to test, refine, and scale a next-generation architecture that meets the dynamic, high-volume demands of real-time sports audiences.
Central to the advancement is the integration of Amazon’s Foundation Models (FMs), empowering OtherLevels to offer operator partners cutting-edge Gen AI capabilities. These tools transform customer data into contextually relevant, hyper-personalized video and media experiences delivered in real-time across multiple channels and in over 50 languages.
“The tools and services provided by AWS have been liberating for content creation,”
said Brendan O’Kane, CEO at OtherLevels.
“They have given us the flexibility to tackle problems from unconventional angles and at great pace. The level of support and access to expertise we have experienced is second to none.
“Personalised video is proven to deliver massive lifts in customer engagement, conversion, life-time-value, satisfaction and loyalty. As customers continue to expect richer media experiences, sports betting brands need to leverage platforms such as our Experience Platform to deliver differentiated audio and video customer experiences. AWS has played a big part in helping us create compelling, value-adding customer experiences.”
The Experience Platform now supports every stage of the customer journey—from acquisition to real-time, in-session engagement—across sports betting, iGaming, lotteries, and fan engagement campaigns. Its open architecture ensures seamless integration with third-party CDPs, sportsbooks, iGaming platforms, personalization engines, CRM systems, and content sources—without the need for re-platforming.
This latest innovation cements OtherLevels’ position as a key enabler of next-generation sports and iGaming experiences, combining the best of cloud, AI, and customer engagement strategy.
