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A comprehensive analysis covering October 2024 to October 2025, based on 3.2 million monthly active players in the United States and 21 million globally, reveals significant contrasts in player behavior, market stability, and growth across the online gaming sector. The report compares key performance indicators such as player growth, deposits, betting volumes, retention rates, and activity levels.
Key Findings
US players are high-value but exhibit more volatility
US players deposit more than twice the global average and place higher wagers on both sports and casino games. However, their metrics fluctuate sharply due to seasonal influences.
Global casino market grows as US declines
The global casino market shows clear expansion, with bettors averaging 108% growth compared to the baseline. In contrast, the US casino market shrank throughout the year, ending October 2025 at 86% of the October 2024 baseline—its lowest point of the year.
US sports betting sees seasonal recovery
Despite strong seasonality, the US sports market averaged 105% growth, while the global market declined to an average of 89%. Major sporting events such as March Madness drove US peaks, while off-seasons caused dips.
October 2025 rebound in the US
Following a low in September 2025, the US market posted strong gains in October:
- Average deposits: up from $425 to $499
- Sports betting: up from $754 to $867
- Activity days: up from 7.1 to 8.1
These jumps reflect the start of the fall sports season.
US retention rate drops sharply
After reaching a 12-month high of 75% in September, the US retention rate fell to 60% in October. This decline, combined with the shrinking casino bettor base, indicates instability and heightened churn.
US vs. Global: Average Monthly Total Deposit Amount
In October 2025, US deposits rose to $499, marking a 17.4% increase from September’s $425 low and an 11.7% rise year-over-year. The 12-month US average stands at $518.
Globally, average deposits dipped slightly from $236 in September to $229 in October, consistent with the global 12-month average of $220.
Countries’ Averages:
- US:
- October 2025: $499
- 12-Month Average: $518
- Global:
- October 2025: $229
- 12-Month Average: $220
US vs. Global: Average Total Monthly Casino Betting Amount
US casino betting peaked at $8,807 in March 2025 but declined to a 12-month low of $6,725 in October. The US 12-month average reached $7,766.
Global casino betting showed modest growth, with a September peak of $1,538 followed by a slight drop to $1,349 in October—still above the long-term average of $1,340.
Countries’ Averages:
- US:
- October 2025: $6,725
- 12-Month Average: $7,766
- Global:
- October 2025: $1,349
- 12-Month Average: $1,340
US vs. Global: Casino Bettor Growth Trend
The global casino market averaged 108% growth relative to the baseline. October 2025 held at 108%.
The US casino bettor base declined to 86% of the baseline in October 2025, down from 87% in September—its lowest level of the year. The 12-month US average remained at 100%.
Countries’ Averages:
- US:
- October 2025: 86%
- 12-Month Average: 100%
- Global:
- October 2025: 108%
- 12-Month Average: 108%
US vs. Global: Average Monthly Total Sports Betting Amount
In October 2025, US players wagered an average of $867, while the 12-month US average reached $966.
Global sports betting remained steady, dipping slightly from September’s $440 to $416 in October—near the global 12-month average of $404.
Countries’ Averages:
- US:
- October 2025: $867
- 12-Month Average: $966
- Global:
- October 2025: $416
- 12-Month Average: $404
US vs. Global: Sports Bettor Growth Trend
The US sports bettor base rose from 82% in September to 94% of the baseline in October 2025. The 12-month US average: 105%.
Globally, the sports bettor base fell from 97% in September to 92% in October, with a 12-month average of 89%.
Countries’ Averages:
- US:
- October 2025: 94%
- 12-Month Average: 105%
- Global:
- October 2025: 92%
- 12-Month Average: 89%
US vs. Global: Average Number of Activity Days
US activity levels improved to 8.1 days in October 2025, with a 12-month average of 7.7.
Global players were more active overall, averaging 9.2 days in October and 8.8 across the year.
Countries’ Averages:
- US:
- October 2025: 8.1 days
- 12-Month Average: 7.7 days
- Global:
- October 2025: 9.2 days
- 12-Month Average: 8.8 days
US vs. Global: Retention Rates
Global retention remained stable at 73% in October, within its long-term range of 68% to 75%. The 12-month global average is 71%.
The US retention rate fell sharply to 60% in October after reaching a high of 75% the previous month. The 12-month US average is 65%.
Countries’ Averages:
- US:
- October 2025: 60%
- 12-Month Average: 65%
- Global:
- October 2025: 73%
- 12-Month Average: 71%
