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Brazil – Onabet, the online casino and sportsbook platform under the Esportes Gaming Brasil Group, is celebrating its second anniversary with an impressive milestone: a consolidated digital presence and a thriving online community of over 700,000 followers on Instagram. Since its launch in 2022, Onabet has firmly established itself as a leading force in Brazil’s digital entertainment and iGaming landscape.
Operating under an official license granted by Brazil’s Ministry of Finance through the Secretariat of Prizes and Bets (SPA/MF), Onabet upholds a strong commitment to legality, responsibility, and industry best practices.
“From the beginning, we structured Onabet as a platform native to the digital environment, focusing on user experience, entertainment and casino games, but always anchored in responsibility and partnerships that guarantee the credibility of the operation”,
says Darwin Filho, CEO of the group.
As part of its expansion strategy, Onabet has prioritized high-impact communication and cultural relevance, partnering with some of Brazil’s most popular influencers and content creators. Among them are digital stars Carlinhos Maia, Lucas Guimarães, and Sheuba, who have helped the brand connect with a wide audience. The platform has also garnered strong visibility through collaborations with streamers such as Steluto, Felipe Kersch, and Racha, reflecting its appeal among younger, tech-savvy Brazilians.
Beyond entertainment, the Esportes Gaming Brasil Group continues to champion integrity and responsible gaming. Strategic partnerships with global leaders such as Sportradar—renowned for its sports integrity monitoring—and EBAC (British School of Creative Arts and Technology) reflect the group’s broader commitment to ethical standards and educational initiatives. Together, they are developing programs that promote conscious betting and healthy digital habits among users.
As it marks two years of success, Onabet shows no signs of slowing down. With its digital-first approach, strong influencer partnerships, and unwavering focus on responsibility, the platform is well-positioned to continue shaping the future of iGaming in Brazil.
