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29 January 2026 – Octoplay has officially launched in Michigan, going live across BetMGM, FanDuel, Fanatics, and Rush Street Interactive. The entry marks the company’s second regulated U.S. state and its largest coordinated market launch to date, following its United States debut in New Jersey less than six months ago.
The simultaneous go-live with four tier-one operators represents a major milestone for Octoplay as it continues to expand its footprint in North America. Michigan, one of the top three U.S. states by iGaming revenue, adds significant momentum to the company’s U.S. growth, with all four partners live from day one.
Founded in October 2022, Octoplay has rapidly established itself across regulated markets, securing active licenses in thirteen jurisdictions worldwide. These include the United Kingdom, New Jersey, Ontario, Michigan, the Netherlands, Sweden, Denmark, Belgium, Malta, Italy, Greece, Romania, and Slovakia. The Michigan launch further extends this trajectory within the U.S. market.
“Just months after our New Jersey debut, Michigan represents the next phase of our U.S. expansion,”
says Ralitsa Georgieva, Director of Business Development at Octoplay.
“Launching simultaneously with four leading operators shows the confidence the market has in our content. We expect to carry this momentum into additional states throughout 2025.”
Earlier this year, Octoplay was ranked first among U.S. rising suppliers by overall index in H1 by Eilers & Krejcik, highlighting the company’s accelerating growth. With Michigan now live and additional state applications underway, Octoplay is positioned to continue expanding its North American presence throughout 2025 and beyond.
