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19 May 2026 – Octoplay has strengthened its position in the Italian market after going live with StarCasinò, the flagship Italian casino brand of Betsson Group. The integration marks Octoplay’s third tier-one launch in Italy within the last four months, following previous partnerships with PokerStars and Sisal.
The latest agreement continues Octoplay’s recent expansion across regulated European markets. Earlier in 2026, the supplier launched simultaneously with PokerStars and Sisal in Italy, while also extending its reach through partnerships with bet365 and BetVictor in the UK, Luckia in Spain, and Adjarabet in Georgia.
Since the appointment of Ralitsa Georgieva as CEO, Octoplay has continued to secure integrations across several regulated European markets as part of its ongoing growth strategy.
“StarCasinò is the third tier-one operator we have gone live with in Italy in the past months, and it reflects the pace at which we are building our presence in one of Europe’s most dynamic markets,”
says Ralitsa Georgieva, CEO at Octoplay.
“Betsson Group has set the standard for a high-performing casino brand in Italy, and the trust they have placed in our content reflects the quality we are delivering across the industry’s top operators.”
Fabio Denegri, Business Director Italy at Betsson Group, stated:
“In the constant evolution of gaming, our priority remains the introduction of content that stands out for innovation and performance. Welcoming Octoplay means injecting pure energy into our offering: their titles are a perfect blend of fresh mechanics and cutting-edge design. We are confident that Octoplay’s content will resonate with Italian players, further strengthening our position as a benchmark for innovation in the regulated market.”
Octoplay currently operates with active licenses in 17 jurisdictions, including the United Kingdom, Italy, Spain, Sweden, the Netherlands, Denmark, Belgium, Finland, Greece, Romania, Malta, Slovakia, Georgia, Brazil, New Jersey, Michigan, and Ontario. The company continues to expand its footprint with tier-one operators across Europe, North America, and South America less than three years after going live.
