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Octoplay has officially entered the United States, partnering with BetMGM to launch its games in New Jersey—marking a pivotal milestone in the company’s North American expansion strategy. This launch represents Octoplay’s first active collaboration in the U.S. and comes on the heels of the studio securing a provisional license in Michigan, laying the groundwork for a broader rollout across the region in 2025.
The partnership builds on a successful relationship between Octoplay and BetMGM in Ontario, where the two collaborated on Jackpot Blitz, a customized version of Octoplay’s jackpot system tailored specifically for the operator.
“This launch in New Jersey with BetMGM is a key milestone in our North American strategy,” said Ralitsa Georgieva, Director of Business Development at Octoplay. “It connects our content with players in the largest U.S. iGaming market and provides a strong foundation for further expansion in 2025.”
Octoplay’s U.S. debut follows a period of rapid global growth. The company currently holds licenses in the UK, Sweden, Malta, Ontario, Greece, Romania, Slovakia, Denmark, Italy, Belgium, and the Netherlands, in addition to the recently acquired provisional license in Michigan.
Oliver Bartlett, VP of Gaming at BetMGM, commented: “We are pleased to partner with Octoplay for their U.S. debut. Based on their strong performance in other markets and the quality of their game portfolio, we’re confident the content will resonate with our players in New Jersey.”
With New Jersey serving as a strategic gateway, Octoplay is positioning itself to bring its proven European performance to American players—signaling a bold step forward in its global roadmap.
