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23 February 2026 – Octoplay has officially entered the fast-growing Latin American market, expanding its successful European collaboration with Superbet, a leading sports betting and iGaming operator. The move represents Octoplay’s first step into South America’s largest gaming market, introducing its premium portfolio of games to players in Brazil.
Building on a well-established partnership in Europe, the expansion into Brazil strengthens the relationship between the two companies and places Octoplay at the center of the country’s developing regulated gaming sector.
The agreement combines Octoplay’s experience in international market expansion with Superbet’s strong presence in Brazil, where the operator has built a reputation as a leading destination for online gaming entertainment. Octoplay currently holds active licenses in the UK, New Jersey, Michigan, Italy, Spain, Ontario, Sweden, the Netherlands, Denmark, Belgium, Greece, Romania, Malta and Slovakia, underscoring its continued focus on growth within regulated markets worldwide.
“Our Brazilian launch with Superbet marks a historic beginning of our South American expansion,”
says Ralitsa Georgieva, Director of Business Development at Octoplay.
“This partnership brings our innovative content to the region’s largest gaming market, establishing a strong foundation for our continued growth across Latin America.”
Malcolm Agius, Lead Casino Manager at Superbet, said,
“We are thrilled to introduce Octoplay’s premium gaming content to our Brazilian players. Their reputation for delivering engaging, high-quality games aligns perfectly with our commitment to providing the best entertainment experience in the market.”
The Superbet integration represents an important step in Octoplay’s broader global expansion strategy. With Brazil acting as its entry point into Latin America, the company is well-positioned to further extend its footprint across the region and deliver its gaming portfolio to a wider audience throughout South America.
