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Norsk Tipping and the Norwegian Football Federation (NFF), the governing body of football in Norway, are looking into their partnerships with Sportradar after allegations that the sports data provider may be linked to unlicensed gambling operators targeting Norway.
The case, first reported by Dagens Næringsliv (DN), has put pressure on Sportradar’s role within the regulated Norwegian market.
Norsk Tipping to seek clarification
Norsk Tipping is currently tied to a six-year agreement with Sportradar subsidiary Optima, worth around NOK 30 million annually. The deal covers sportsbook infrastructure and access to international odds data.
According to DN, the operator has initiated internal checks and will raise the issue directly with Sportradar.
“The case will obviously be a topic in our dialogue with Sportradar in the near future,” said Roger Soleim, Director of Customer Operations at Norsk Tipping, as quoted by DN.
“The information we have now gives reason to request further clarification.”
NFF also following developments
The NFF, which is responsible for organizing and regulating football in Norway, uses Sportradar for betting monitoring and match-fixing detection, and is also assessing the situation.
“The case is still in an early phase. We are following developments,” legal advisor Rinor Tahirii told DN.
Sportradar has been a key partner for Norwegian football, particularly in competitions not covered by UEFA monitoring.
Data appears on blocked sites
The scrutiny follows claims that Sportradar data can be traced to several gambling sites blocked in Norway.
According to DN, services from Betradar have been identified on operators which are restricted by the Norwegian regulator.
Sportradar has denied the allegations and maintains that it only works with licensed operators.
Difficult to avoid overlap
Norsk Tipping also acknowledged the complexity of the supplier landscape.
“In some areas, it is almost impossible to find suppliers that do not also provide services to companies that at some point target the Norwegian market,” Soleim said, according to DN.
For now, both Norsk Tipping and the NFF are awaiting more information before taking further steps.
