for early access to the latest igaming videos!
and get the latest igaming news first!
Nordic Partners Gaming (NPG) has been appointed Strategic Esports Partner for AffPapa Conference Cancun 2026, bringing an esports activation directly to the conference floor when the event takes place from November 23 to 25.
The Malta-based esports and gaming company will operate an Esports Zone throughout all three days of the conference in Cancun, Mexico, giving delegates the opportunity to take part in competitive gaming.
Esports Zone to Bring Competitive Gaming to Conference Floor
The activation is part of the wider strategic partnership between Nordic Network Ltd and AffPapa. Rather than operating as a separate side activation, esports will be incorporated into the main conference floor.
Visitors to the Esports Zone will be able to use gaming stations and play alongside NPG professional player and streamer FreeZe, who will attend the conference for its full duration.
The initiative is designed to give attendees first-hand exposure to the gaming audience NPG works with instead of limiting the esports element to discussions and panels.
Fabian Broich, Director of Nordic Partners Gaming, commented:
“AffPapa Conference Cancun gives us a great opportunity to bring esports directly into an iGaming environment and create something people can enjoy first-hand. Having FreeZe with us makes the experience much more authentic. Attendees won’t just be watching from the sidelines; they’ll have the chance to get involved and play with a professional themselves.”
Partnership Follows Launch of Nordic Partners Gaming
The sponsorship comes shortly after Nordic Network Ltd launched Nordic Partners Gaming.
NPG was established to support esports organisations and gaming creators in developing stronger and more sustainable commercial foundations. The company also aims to help licensed iGaming businesses better understand and connect with gaming audiences.
AffPapa Conference Cancun 2026 will bring affiliates, operators and B2B companies together for three days of meetings, networking and discussions, with the event focused on the LatAm market.
Yeva Avagyan, Head of Commercial at AffPapa at AffPapa, said:
“We’re excited to have Nordic Partners Gaming bring esports to AffPapa Conference Cancun. The Esports Zone will give attendees something a little different to get involved in, and with FreeZe joining the NPG team, they’ll have the chance to play alongside a professional player. It’s a fun addition to the event, and we can’t wait to see everyone get involved.”
