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These are the two main additions to Betsul’s ambassador ranks: Nego do Borel, the singing talent who took up professional boxing, and digital creator Fernanda Lacerda, aka “Mendigata.” Their arrival underlines a broader strategic move by the company toward increased visibility throughout Brazil’s cultural and entertainment landscape.
This partnership came after both of them participated in the Fight Music Show 7, held at the Ginásio do Ibirapuera in São Paulo, an event with high visibility sponsored by the platform. The performances at the show helped spark a closer relationship with the brand, which eventually saw them being brought in officially as ambassadors.
They will participate in various advertisement campaigns, promotional activities, digital content initiatives, and public events on behalf of Betsul, all aimed at showcasing the company’s responsible attitude towards entertainment.
Strengthening Cultural and Regional Ties
The addition of the two influencers reflects the intention of Betsul to broaden its cultural footprint all over Brazil. For its marketing manager, Mateus Rosa, the arrival of Nego do Borel enhances the brand’s ability to speak to all audiences in the country, especially in Rio de Janeiro, an area where the artist has roots and recognition.
Rosa reinforced, too, that the arrival of Fernanda Lacerda strengthens the company’s identity within Brazil’s entertainment landscape. In conjunction, their profiles further complement the brand’s greater mission: to connect sports, leisure, accountability, and cultural engagement through each project they touch.
Nego do Borel’s Journey From Music to the Boxing Ring
Born in Morro do Borel, Rio de Janeiro, Leno Maycon Viana Gomes, professionally known as Nego do Borel, had established himself as one of the most famous singers and songwriters with hits mixing funk and pop. Songs like “Você Partiu Meu Coração”, “Me Solta”, and “Não Me Deixe Sozinho” helped build his national success. His performances covered every inch of Brazil, garnering him millions of followers.
In the last couple of years, though, a new passion has taken center stage: boxing. It was that which took him to compete against the visual artist “Rômulo Deu Cria” at FMS 7, a competition in which he came out on top. The fight was followed closely by Betsul and marked a point in his career. Nego do Borel said the memory of that night is indelible, and much of that was due to the energy of the crowd. Becoming part of Betsul’s ambassador team, he said, means an opportunity to show how sports can inspire resilience and joy.
Fernanda Lacerda: Performance and New Role
Influencer Fernanda Lacerda also shone at FMS 7, going up against fitness content creator Inês Barros in one of the evening’s most highly awaited matches. Though she did not win, her spirit and charm captured audiences. The night was a milestone in her public trajectory and now paves the way to the partnership with the betting platform. Lacerda celebrated the partnership, expressing enthusiasm for this new phase of her career.
About Betsul
Founded in 2019, Betsul operates in the regulated betting market and was the first betting company in Brazil to receive the RA1000 seal from Reclame Aqui. Currently, the platform has customer service operating 24 hours a day, and it also promotes responsible gaming. On the platform, users 18 years and above can enjoy a vast sports betting portfolio, competitions, national and international alike, online casinos, live casinos, eSports, and instant games. The company operates under Authorization Portaria SPA/MF nº 255/2025.
Source: iGaming Brasil
