for early access to the latest igaming videos!
and get the latest igaming news first!
Beginning with the 2025 season, Major League Baseball (MLB) and Sportradar Group AG have announced that their exclusive partnership is expanding in scope and scope.
Baseball is now enjoyed in parts of Asia, as well as in many parts of Latin America. With the recent legalization of sports betting, this expansion provides Major League Baseball with new opportunities to creatively monetize its data, thereby ensuring an even broader media presence for the game.
In conjunction with the partnership, MLB has secured an equity investment in Sportradar, reinforcing this strategic alliance and supporting future growth opportunities. The new agreement seeks to leverage MLB’s visual data to its fullest extent and increase the game’s international following.
Exclusive data and content delivery system.
Under the new agreement, Sportradar will be the exclusive distributor of official league information, including the popular MLB Statcast Data and live audiovisual content. This information will reach a large global audience, including 900 media outlets and 800 sports betting companies.
Commitment to Fair Play.
Sportradar will use the Universal Fraud Detection System (UFDS) to track bets and ensure fair betting. With this sophisticated technology, MLB will identify questionable bets and maintain a level playing field in the sports betting industry.
Sportradar will also provide educational resources and support research to ensure its players and the league are prepared for the challenges of this rapidly changing industry.
Fan engagement and the rise of artificial intelligence
Developing features using artificial intelligence (AI) and player tracking data to provide fans with personalized and engaging experiences is another key aspect of the partnership. For MLB fans, these concepts would build on an already strong engagement with the game through immersive experiences made possible by player tracking data.
About the financial agreement
Sportradar will pay annual license fees under this agreement. Subject to customary terms and conditions, MLB will receive up to 1,855,724 shares of Class A common stock over the term of the agreement.
Kenny Gersh, MLB’s Executive Vice President of Media and Business Development, said: “Sportradar has been a great partner to MLB, especially in helping us navigate the legalization and evolution of the global sports betting landscape. Throughout our collaboration, Sportradar has developed innovative products based on MLB’s best-in-class data. We are excited to continue innovating together to deliver engaging products and services to MLB fans around the world.”
Carsten Koerl, CEO of Sportradar, said: “We are thrilled to continue our long-standing partnership with MLB, and this new agreement marks a new chapter in our journey together. Our collaboration is about more than just using cutting-edge technology and content – it’s also about creating innovative products that enhance fan engagement and bring fans closer to the game. By joining forces, we can explore new opportunities and reach more fans around the world, shaping the future of sports entertainment. This agreement also strengthens our growth strategy, delivering value to our shareholders as we expand our margins and generate solid cash flow.”
Relationship History
Since 2019, Sportradar has officially partnered with Major League Baseball. The league recently selected Sportradar’s Synergy Sports Coaching & Scouting solution, which enables comprehensive analysis of the sports performance of its 30 teams.
About Major League Baseball (MLB)
The oldest sports league in the United States is Major League Baseball (MLB), which covers the country and Canada, where there are 30 teams. Led by Robert D. Boldenciures, the league has seen an increase in attendance for two consecutive seasons. It has seen an 11% growth, with 80% of teams seeing more fans in the stands.
The shortest average game length in 40 years is due to recent rule changes that have increased the quality of play. Additionally, 109 years have seen the highest number of stolen bases. MLB viewership has also increased across local and global media, with an 18% increase internationally. MLB streaming records for TV viewing have been broken with over 14 billion minutes watched.
About Sportradar
Founded in 2001, Sportradar Group AG is a leading global sports technology company that delivers engaging experiences for fans and bettors. At the intersection of sports, media, and betting, the company provides sports leagues, media, consumer platforms,s, and betting companies with insights to help them grow their operations.
Source: SDC Gaming, BNL Data, iGaming
