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Midnite, the fastest-growing UK sports betting and online casino operator and Official Training Kit partner of Southampton FC, has announced the creation of a dedicated Tifo Committee ahead of this weekend’s highly anticipated South Coast derby against Portsmouth.
The Tifo Committee, the first of its kind within the league, has been formed to deliver a series of iconic tifos throughout the season, enhancing the color and atmosphere at St Mary’s Stadium.
Composed of influential members of Southampton supporter groups, the committee brings together the voices of fans who know the club best. Members include Mike Smale (MatchDayVlogs), Alex Graham (TotalSaintsPodcast), Louise Burke (Southampton Fan Advisory Board), and Yasmin Wiseman (Southampton Fan Advisory Board).
Midnite has already showcased its commitment to fan culture with a tifo unveiled on the opening day of the season against Wrexham, celebrating seven Saints legends. The new banner, designed in collaboration with the Tifo Committee, will be revealed ahead of Sunday’s derby clash with Portsmouth.
Andrew Mook, Head of Brand Marketing at Midnite, said:
“Tifos are a huge part of modern fan football culture, and we wanted to bring this to St Mary’s consistently throughout the season.
To mark the opening day of the new season, we unveiled a tifo which paid homage to seven Saints legends and it was very well received by Saints fans. But we wanted to go bigger as the season progressed, while also leaning on the people who make the football club what it is – the fans.
We have been collaborating with our Tifo Committee to hear what sort of designs will really captivate the fanbase, and we’re very excited to unveil our brand new tifo ahead of the Southampton vs Portsmouth fixture on Sunday.
This is an iconic fixture in English football, and we wanted to bring the history of the fixture to life. We’re confident that the Saints fans will like what our Tifo Committee has come up with.
We’re loving the start of our partnership with Southampton, and are dedicated to using our platform to bring fans closer to the action this season, with meaningful and impactful campaigns.”
Mike Smale, Founder of MatchDayVlogs, and member of the Midnite Tifo Committee, said:
“Being part of the Midnite Tifo committee has been a privilege. To represent the fanbase and reflect the passion of our supporters is no small task. Time and again, Saints fans have shown they’re among the very best in the country – turning up, singing loud, and backing the team no matter the circumstances.
We want these displays to be a reflection of the unity and pride that runs through this fanbase. The atmosphere at St Mary’s during these big games proves that when our supporters come together, we create something unforgettable – both on the pitch and in the stands.”
