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Maxxi Labs has gone live on Stake, marking the company’s first move to reach a new generation of digital-native players.
Operating without a central command structure, Maxxi Labs brings together a collection of specialised studios under one master brand, supported by the operational capabilities of a global ecosystem.
Stake is the first operator to launch an exclusive Maxxi Labs release, beginning a partnership that will include a roadmap of content developed specifically for Stake’s audience.
A Maxxi Labs spokesperson said:
“Stake’s audience already speaks the language of the modern player – the same DNA Maxxi Labs was built around. Landing on Stake first anchors us at the centre of this culture from day one. And this isn’t a one-off drop, we’ve built a roadmap of custom content specifically for Stake’s players, from a defined exclusivity period on select games to titles built exclusively for them from the ground up.”
Mad Ducks Leads Maxxi Labs Launch on Stake
The first title in the roadmap is Mad Ducks from Bad Company, which launched exclusively on Stake for a two-week period beginning on September 16.
The high-volatility slot is set around a chaotic farmyard populated by a group of armed ducks. Its features include Mystery Symbols, Random Upgrades and Persistent Position Multipliers.
Mad Ducks also includes a Free Spins feature and offers a maximum win of 10,000x.
Custom Games Developed for Stake Players
In addition to individual exclusive releases, Maxxi Labs is developing custom games specifically for Stake’s player base, with dedicated artwork and mechanics.
One of these titles is Rats vs Ravens Coin Grid from Slotty studio, which is scheduled to launch exclusively on Stake in October.
The game centres on a conflict between rats and ravens and features a Coin Grid mechanic. Coins remain in play, stack and carry over between spins, creating an additional win channel alongside the base game.
Rats vs Ravens Coin Grid will also feature a Hold&Win mechanic and four buy-in tiers. The very-high-volatility title has a stated win potential of approximately 13,283x the bet.
Stake Marks First Step in Maxxi Labs Strategy
The Stake launch represents the first stage of Maxxi Labs’ approach to creating exclusive content tailored to individual operator audiences.
Rather than relying solely on the same releases across different partners, the company plans to develop customised titles and exclusivity arrangements based on each operator’s player base.
