Mark Philip, CEO of Are You Watching This? and Metabet, on Rethinking Innovation in iGaming

We met Mark Philip, CEO of Are You Watching This? and Metabet, during the SBC Summit Lisboa, one of the most vibrant gatherings in the iGaming industry.

Mark shared his journey from Brooklyn to Austin and the story behind Metabet — a platform helping media brands, affiliates, and performance marketers generate sportsbook revenue from the content they already have.

In this conversation, he reflects on AI’s explosive presence in iGaming, why curation may be the next big shift, and what the industry still lacks when it comes to innovation and user experience.

And, of course, as a lifelong New York Yankees fan, Mark couldn’t resist sharing his thoughts on their season ahead.

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