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Immense Group has appointed Marcus Adler as Nordic Director for its sports betting brand DBET. The move is part of the company’s expansion across regulated European markets. DBET, launched in August 2024, is Immense Group’s first sports-focused brand. It offers Swedish players a sports betting experience centred on popular events, international pools, and jackpots. The brand is available online, on personal devices, and through an expanding network of retail betting terminals across Sweden.
Over the past year, DBET has strengthened its presence in Swedish sport through partnerships with national organisations. These include the Swedish Bandy Association and the Swedish Basketball Association. The collaborations have helped the brand connect with local fans and solidify its position in a competitive market.
Based in Sweden, Marcus Adler brings extensive experience in commercial leadership, digital growth, and sports gaming. He previously served as Chief Commercial Officer at RoninSport.io, a Swedish sports TV data and digital engagement provider. Earlier, he led the Online Acquisition function at LeoVegas and held senior commercial roles across the sports media and digital entertainment sectors.
His appointment comes as Immense Group continues to invest in sports betting. In 2025, the company partnered with Altenar to power sports betting across its brands. The partnership supports localisation, scale, and growth in regulated markets.
Markus Adler said:
“I am very pleased to join Immense Group at a time when the company is investing in sports betting, and DBET is gaining real traction in Sweden. The brand already has strong building blocks in place, from its product to its partnerships in local sport. My focus is to bring clear direction to the Nordic strategy, prepare DBET for its next phase of growth and make sure we deliver a sports betting experience that feels trusted, intuitive and genuinely competitive for players in Sweden and across the wider region.”
Adler’s appointment reflects Immense Group’s wider commitment to expanding its footprint in regulated European markets. It also highlights the company’s focus on enhancing the customer experience for sports betting players.
