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A New Leadership for a Growing Industry
After 12 years contributing to the transformation of the mobility sector with Unidas and Localiza&Co, Marco Tulio Oliveira has assumed the position of CEO at Ana Gaming. The group, which has rapidly established itself in Brazil’s iGaming sector, is the holding company behind brands such as 7K, Cassino, and Vera—some of the country’s most prominent gaming platforms.
Strong Presence in Sports Sponsorships
With over 20 million customers, Ana Gaming has already built a strong presence in sports, sponsoring major national and regional championships, including the Paulistão, Carioca, Copa do Nordeste, Copa do Brasil, and the Brasileirão (Series A and B). The company also sponsors football clubs such as Fortaleza, Vitória, and Mirassol. Its involvement in sports reflects a broader strategy of expanding its influence and visibility within the Brazilian market.
A Vision for Responsible Gaming
Upon taking the helm, Marco Tulio stated: “The opportunity to lead a sector that is undergoing professionalization and growth, ensuring that digital entertainment is provided with responsibility, innovation, and reliability, is truly exciting.”
According to the new CEO, Ana Gaming strictly follows the protocols of the new regulations set by the Secretariat of Prizes and Betting under the Ministry of Finance. The company is one of the few already authorized to operate in Brazil and is committed to leading discussions on ethics, security, and responsibility within the sector. As the industry evolves, ensuring compliance and transparency remains a core pillar of the company’s vision for sustainable growth.
Marco Tulio added: “More than just a growing market, we want to build a responsible and sustainable ecosystem, educating the Brazilian public on the safe and conscious use of gaming and sports betting platforms.”
Investment in Innovation and Technology
He continued: “We recognize that online gaming and sports betting are major sources of entertainment for millions of people, but they also require an environment of security and integrity. Our mission is to ensure that every customer has a positive and responsible gaming experience.”
The CEO also emphasized the company’s investment in technology and innovation, which he believes will be critical in maintaining Ana Gaming‘s leadership position. “We are constantly evolving our platforms to offer the best experience to users, integrating cutting-edge technology with user-friendly interfaces and robust security measures.”
A Promising Future for iGaming in Brazil
“The future of iGaming in Brazil is incredibly promising, and I am thrilled to be part of this journey with a company that has a strong appetite for innovation.”
Marco Tulio further elaborated on Ana Gaming’s long-term vision: “We are not just looking at short-term success; we are focused on shaping the future of iGaming in Brazil and beyond. Our strategy includes expansion, strategic partnerships, and continuous improvement in customer engagement.”
“I am grateful to the entire Ana Gaming team and its shareholders for the invitation and trust, and I look forward to building an impactful story together,” Marco Tulio concluded.
A Background of Corporate Excellence
With 19 years of corporate experience in finance and management, Marco Tulio Oliveira has worked across various sectors, including services, industry, pensions, and financial institutions. He dedicated 12 years to the mobility sector, playing a key role in the transformation of companies such as Locamerica/Unidas and Localiza&Co. He has led strategic initiatives, including turnarounds, multiple mergers and acquisitions, IPOs, follow-ons, and debt issuances exceeding €2.7 billion.
His leadership at Ana Gaming is expected to bring a fresh perspective, leveraging his extensive background in finance and corporate strategy to drive the company’s growth. By focusing on compliance, innovation, and customer satisfaction, Marco Tulio is set to lead Ana Gaming into a new era of sustainable expansion and influence within the iGaming industry.
Source: GMB
