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DigiPlus Interactive Corp rolled out a major partnership with boxing legend Manny Pacquiao on March 25 at an event in Bonifacio Global City, Metro Manila. The collaboration spans celebrity-themed games, brand ambassadorship, and payments integration, pulling together DigiPlus’ platforms like BingoPlus, ArenaPlus, and GameZone with Pacquiao’s massive local draw. It’s a clear bet on mixing entertainment, fintech, and gaming to hook Filipino players deeper into the ecosystem.
The launch positions Pacquiao front and center across DigiPlus’ product line, seeking to leverage cultural touchstones and refine the overall user experience. So far, the signs are promising as gamers seem to be responding favorably to the tie-in content. More games are lined up throughout the year. The implementation extends beyond the basic promotional placement to integrate Pacquiao into aspects of the gaming experience.
Nine Pacquiao-Themed Games Hit the Market
At the heart of the deal sits a batch of nine games built around Pacquiao, tailored for Philippine tastes with familiar play styles and nods to his boxing story. Standouts include Super Ace Pacquiao, Pacman’s Color Game, and Wild Bounty Pacquiao, blending local game formats with career highlights. DigiPlus crafted these to feel homegrown rather than off-the-shelf celebrity skins, and initial feedback has been solid.
More are coming, like Boxing King Pacquiao and Pacman’s Bingo Boom, keeping the pipeline fresh. The focus on narrative-driven play marks a shift toward personality-led content that speaks directly to Filipino players, moving away from generic branded slots.
Ambassadorship Covers ArenaPlus and GameZone
Pacquiao steps up as brand ambassador for ArenaPlus, DigiPlus’ sportsbook, tying his name to upcoming fights and betting action. GameZone gets him fronting its nationwide tournaments on card games like Tongits and Pusoy, turning casual spins into competitive matchups. These events pitch players as serious contenders, aligning with DigiPlus’ push into skill-based formats that reward progression.
By slapping Pacquiao’s branding on tournaments and sports bets, the company leans into competition and national pride. ArenaPlus will sync promos with his bouts, while GameZone’s series casts him as the face of local gaming rivalries.
MannyPay Integration Speeds Up Transactions
Payments round out the trio, with DigiPlus becoming the first official gaming partner for MannyPay, Pacquiao’s digital wallet run by Traxion Pay Inc. under Bangko Sentral ng Pilipinas license. The platform slots into BingoPlus, ArenaPlus, and GameZone for deposits and withdrawals, offering 24/7 access and same-day payouts.
DigiPlus stressed it sticks to BSP-accredited channels only, meeting PAGCOR rules down the line. MannyPay’s speed aims to cut transaction hassles, a big deal in the Philippines, where e-wallets dominate online gaming flows. It’s a competitive edge, keeping money moving fast to boost retention.
Ecosystem Play Taps Filipino Pride
DigiPlus chairman Eusebio Tanco said the partnership matches what players want now—deeper, story-packed experiences that feel local. Pairing Pacquiao’s journey with their tech delivers a standout product, he noted. Pacquiao, who is also behind MannyPay, says that it is a platform to show Filipino excellence in entertainment and finance.
User protection is once again at the forefront with features like in-game responsible gaming and a surety bond that protects up to PHP1 million ($16,900) for every verified account. As the online gaming boom continues to gain momentum, DigiPlus is leveraging Pacquiao to tie all aspects of online gaming together in one cohesive experience.
Source: Asia Gaming Brief
