for early access to the latest igaming videos!
and get the latest igaming news first!
Macau-based casino tech firm LT Game Ltd has rolled out its own iGaming brand, Infernoplay, targeting regulated online markets in Europe and Asia. The move lets the company push its proven land-based content into digital channels while testing fresh titles. LT Game COO Eddie Au told GGRAsia the Philippines sits high on the list of markets they’re eyeing, with active outreach already underway across compliant jurisdictions.
Infernoplay Targets B2B Online Providers
Infernoplay operates as a B2B content supplier, with development kicking off last year to build a library now topping 20 games, mostly slots. Au said about half the slots adapt existing LT Game land-based hits for online play, while the rest are brand-new builds. The lineup also mixes in table games, with plans to add casual formats down the line.
LT Game built its name on live-dealer multi-game (LMG) electronic terminals for physical casinos, often set up in stadium-style banks where one or more dealers handle play and electronic screens manage bets and payouts. Baccarat leads popularity there, but the firm also offers fully automated electronic table games (ETGs) and slots. Infernoplay bridges that expertise into online, reusing ideas that already work.
Land-Based Hits Get Digital Refresh
Several LT Game land-based concepts now live online via Infernoplay, including the sic-bo variant Mori Dice, plus Enter the Dragon and Super Bull. All three started as electronic table formats in casinos. Au explained that nailing the core game concept takes the most work, so extending proven mechanics online makes sense rather than starting from scratch every time.
He added that the beauty of Infernoplay lies in its flexibility; successful online titles could flip back to land-based machines just as easily. The brand gives LT Game room to experiment across formats without being tied to one venue type, letting strong ideas flow both ways.
Philippines and Beyond in Focus
Au flagged the Philippines as a definite priority for Infernoplay’s rollout, given its regulated online gaming setup. Europe rounds out the initial push, where compliance standards align with LT Game’s content. The B2B model positions Infernoplay to supply operators rather than compete directly, plugging into platforms that need fresh slots and tables.
The 20-plus game library gives early variety, blending familiar land-based draws with online tweaks. Mori Dice, for instance, carries its sic-bo appeal into digital bets, while Enter the Dragon and Super Bull bring electronic table energy to remote screens. That mix lets operators offer players a taste of LT Game’s physical success without rebuilding from zero.
Two-Way Street for Game Development
Au emphasised recycling smart ideas across channels as a core Infernoplay strength. A land-based hit like Mori Dice slots right into online without losing its edge, saving dev time on concept work. Flip side, a digital winner could land on casino floors via ETGs or LMG setups. This back-and-forth keeps LT Game agile, turning one solid mechanic into multi-format revenue.
The approach fits LT Game’s track record—stadium LMG banks already blend live action with electronic efficiency, so adapting that for online feels natural. Baccarat’s dominance in physical play hints at table game potential online too, beyond just slots.
Strategic Timing for Online Expansion
Launching Infernoplay now catches regulated markets opening up, like the Philippines with its growing digital scene. Europe’s mature frameworks offer stable entry points, letting LT Game test content before scaling. The B2B angle avoids operator headaches, focusing on supply while partners handle front-end compliance.
With 20 games ready and more coming, Infernoplay positions LT Game as a cross-over player, not just a land-based specialist anymore. Converting hits like Super Bull or Enter the Dragon keeps brand recognition high online, while new slots fill gaps. Au’s vision of fluid format shifts could redefine how casino tech firms play both physical and digital fields.
Source: GGR Asia
