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The Global Gaming Expo (G2E) 2025, the world’s largest and most influential gaming and betting sector event, opened officially this Monday (October 6) in Las Vegas. Packed with industry icons, regulators, and game-changers, the event is the premier place to set the future for entertainment, regulation, and technology in gaming.
On behalf of the State of Rio de Janeiro, the president of Loterj, Hazenclever Lopes Cançado, and vice president Fabíola Esteves are in attendance to increase global cooperation and promote Rio’s innovative model of regulation. Their attendance is evidence of Rio de Janeiro’s growing power in the international gaming industry, especially in the wake of Loterj’s game-changing initiatives in the regulation of online gaming and the regulation of Video Lottery Terminals (VLTs).
A New Chapter for Rio’s Regulated Gaming Market
Loterj’s presence at G2E is a milestone for Brazil’s gaming industry. Being the first state lottery in the country to implement a comprehensive regulatory framework for online games and VLTs, Loterj has made Rio de Janeiro a national pioneer in innovation, transparency, and responsible gaming.
This form of development not only adds to state coffers but also creates employment, generates tourism expansion and foreign investment, bringing gaming development in line with broader social and economic goals.
During the expo, Cançado and Esteves are greeting global executives, technology suppliers, and investors eager to take business opportunities in Rio’s newly regulated market. Their meeting calendar includes meetings on partnership, technology integration, and sustainability measures capable of enhancing Brazil’s emerging gaming ecosystem.
Innovation, Regulation, and Global Dialogue
Presented by the American Gaming Association (AGA) and produced by RX, the Global Gaming Expo celebrates its 25th anniversary in 2025. G2E over the years has become the center of global gaming innovation, featuring the most advanced technologies, discussion of shifting regulation, and strategies for responsible industry development.
“G2E is where the international gaming future is shaped — and Rio de Janeiro was a part of that conversation“, said Hazenclever Lopes Cançado, president of Loterj. “We approach this event with actual results and a clear vision: to establish state-level regulation as an example of responsibility, expansion, and social change.”
Enhancing Rio’s position as a global investment center
For vice president Fabíola Esteves, Loterj’s involvement also highlights the strategic location of Rio de Janeiro in the evolving gaming scene of Brazil. “The regulation of VLTs and the expansion of approved betting are preparing Rio to receive new investments, generate thousands of jobs, and position itself as a benchmark destination for innovation and responsible leisure“, Esteves said.
Loterj’s model gives first priority to technological innovation, legal certainty, and social responsibility so that the gaming industry’s contribution extends beyond economic performance. Through regulation being aligned with international best practice, the institution aims to make growth sustainable, transparent, and of benefit to the local community.
A Vision for the Future
Loterj’s participation in G2E 2025 is proof that Brazil and Rio de Janeiro will be at the forefront of the world in gaming conversation. With its efficient regulatory approach, Loterj demonstrates the excellence of well-crafted gaming regulation in driving progress across industries, from digital technology to tourism and employment.
As the gaming industry continues to expand worldwide, Rio’s model serves to illustrate how effective regulation has the power to balance expansion, integrity, and societal worth, ensuring that gaming expansion equates to tangible value for citizens as well as investors.
With this international footprint, Loterj positions Rio de Janeiro as not just a player but a trailblazer that will spearhead the next generation of regulated gaming in Latin America.
Source: BNL Data
