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26 March 2025 – OpenBet, a leading global provider of betting technology, content, and services, has announced a strategic partnership with Loterie Romande, the exclusive regulated sports betting operator for Switzerland’s French-speaking cantons. This collaboration further cements OpenBet’s position as the premier partner for World Lottery Association (WLA) members, reinforcing its presence in the global lottery market.
Under this agreement, OpenBet will equip Loterie Romande with a cutting-edge suite of online and retail betting technology, as well as advanced front-end solutions. This initiative supports Loterie Romande’s migration from its current platform, ensuring a seamless transition to OpenBet’s state-of-the-art sportsbook technology.
With OpenBet’s innovative platform, Swiss players will enjoy a responsible, regulated, and world-class sports betting experience. The integration of OpenBet’s digital front-end solutions and Loterie Romande’s newly developed self-service betting terminals (SST), LoRoPlay+, will provide a seamless user experience across both online and retail channels. Players will have access to a range of engaging features, aligning with market best practices in a safe and responsible gaming environment.
In addition, Loterie Romande will leverage OpenBet’s Managed Trading Services, benefiting from a team of over 100 expert traders providing round-the-clock coverage. OpenBet’s Trading System will also enhance Loterie Romande’s operations with streamlined feed integration, real-time data delivery, and optimized odds. The partnership ensures continuous platform updates, robust risk management, and unwavering compliance with Swiss regulations.
Jordan Levin, CEO of OpenBet, commented on the partnership:
“This partnership with Loterie Romande reinforces our leadership in the lottery sector and showcases our ability to deliver world-class sports betting experiences to WLA members worldwide. With our proven expertise in sportsbook technology, risk management and regulatory compliance, including robust AML controls and player protection measures, we are confident that this partnership will meet the expectations of Loterie Romande.”
Jean-Luc Moner-Banet, CEO of Loterie Romande, added:
“Selecting OpenBet as our sportsbook provider and long-term partner represents a significant milestone for Loterie Romande, as we embark on this exciting new chapter. OpenBet’s world-class technology, deep industry expertise, and unwavering commitment to responsible gaming, regulatory compliance, and continued use of advanced player protection tools empower us to continue our sportsbook offering in a safe and responsible way, ensuring strict adherence to AML standards and player welfare over the years to come.”
This partnership underscores OpenBet’s ongoing commitment to delivering cutting-edge betting solutions to WLA members and enhancing the global sports betting landscape.
