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Carnival Cruise Line has launched a new lottery product that brings all the ships in the fleet together for a daily lottery game. The lottery game allows eligible guests to win prizes worth up to $1 million. The lottery product brings all the passengers across the Carnival fleet in North America and Europe together to play the lottery game. All the passengers across the Carnival fleet can win prizes worth up to $1 million. For Carnival, the move adds another layer of onboard entertainment that runs quietly in the background of each voyage but peaks once the daily results are revealed.
A Connected Lottery Across Multiple Carnival Cruise Line Ships
The lottery game has been made possible through the partnership between Carnival and TimePlay. TimePlay is a firm that specializes in the production and supply of interactive entertainment systems. The systems can connect players across the globe. The lottery game has brought all the passengers across the Carnival fleet together to play the lottery game. The passengers can now play the lottery game instead of individual ships having their own lottery game. The lottery game has brought a new dimension to the passengers across the Carnival fleet. Technology has been vital in bringing together all of the passengers across Carnival’s fleet to be able to participate in our lottery.
Once passengers board the ships, they can buy their lottery tickets for future games via the Carnival HUB app. The app has already been used by passengers across the Carnival fleet to check the schedules and itineraries. The app has now also been used to sell the lottery tickets to the passengers across the ships in North America and Europe. All the ships across the Carnival fleet have been connected to play the lottery game. All the passengers across the Carnival fleet can win prizes worth up to $1 million.
How the Daily Draw Works
Each draw is handled electronically, with the system producing a winning number and a set of secondary prize outcomes. According to Carnival, the result is generated centrally, and once the numbers have been generated, the system immediately scans every ticket on every participating ship. The whole experience is completely digital, from purchasing the ticket to receiving the prize notification, without the need to physically check the tickets at a counter.
Winners receive instant notifications, and the result is available to the winner via the same digital platform as the ticket purchase. The prizes vary from onboard credits to be used during the cruise to the big jackpot of up to US $1 million.
Carnival’s Focus on Fleetwide Anticipation
For Carnival, the new lottery is being positioned as a way to unify guests across its fleet in a shared moment of anticipation. Marty Goldman, the Senior Vice President of Global Gaming at Carnival Corporation, says that the cruise industry has been looking to pace itself with the launch of such an interconnected, interactive product. He says that the idea of connecting multiple ships to a single lottery was to create a buzz that goes beyond the single ship or cruise.
According to Goldman, the idea of the product was to give every eligible person a chance to win a potentially life-changing jackpot, which fits into the idea of fun, which Carnival prides itself on, as well as the pride of launching such a product. The lottery has gone live, which means every day at sea means a new draw, new winners, and a new chance to see if the ticket number matches the generated result on the system.
Source: Inside Asian Gaming (IAG)
