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September 17, 2026 – iGaming content provider BGaming has formed a strategic partnership with entertainment-focused studio Kerma Games, centred on the Snoop Dogg Dollars title.
The agreement brings together Kerma Games’ exclusive Snoop Dogg gaming rights and entertainment-led approach with BGaming’s game development capabilities, technology and international distribution network.
Snoop Dogg Dollars to Continue Through BGaming Network
Under the initial terms of the partnership, BGaming will continue to operate and distribute Snoop Dogg Dollars throughout 2026. The game will now be presented as Kerma Games x BGaming.
The two companies are also exploring opportunities to expand their collaboration beyond 2026.
Snoop Dogg Dollars has already been distributed across BGaming’s international operator network. The partnership aims to build on the title’s existing presence by combining BGaming’s established product and distribution infrastructure with Kerma Games’ plans for entertainment-led gaming experiences involving Snoop Dogg.
Kerma Games Expands Celebrity-Led Portfolio
Kerma Games develops gaming experiences around internationally recognised personalities, with its portfolio including partnerships involving Snoop Dogg, Lil Baby, Sexyy Red and Luka Modrić.
The studio operates around the belief that the industry does not need more games, but rather Games Players Remember.
Snoop Dogg Dollars is part of Kerma Games’ wider plans to develop a Snoop Dogg gaming universe spanning multiple formats and verticals. The company is also building a broader portfolio of original and entertainment-led gaming experiences.
Kerma Games’ approach focuses on developing products around the personality, culture and audience associated with each partnership rather than using celebrity involvement solely as a marketing element.
The collaboration combines Kerma’s entertainment IP and creative direction with BGaming’s game development capabilities, technology and international distribution.
BGaming and Kerma Games Comment on Partnership
Marina Ostrovtsova, CEO of BGaming, said:
“Kerma is exactly the kind of partner this industry needs more of: bold, authentic and genuinely connected to the culture their games celebrate. Their celebrity-led portfolio is highly distinctive, and we’re proud to work together to bring these experiences to a wider audience.”
Carson Hubbard, CEO of Kerma Games, said:
“Snoop Dogg Dollars is already a proven title, and BGaming deserves a lot of credit for developing the game and building its success across operators and markets.
For us, this partnership is about building on that success. We bring our exclusive relationship with Snoop Dogg and the wider vision we are creating around entertainment-led gaming, while BGaming brings a proven product, strong technology and an established global network.
We believe the strongest partnerships are the ones where both sides bring something genuinely valuable to the table. This is a great example of that, and we’re excited about what we can achieve together.”
