for early access to the latest igaming videos!
and get the latest igaming news first!
Kambi Group has signed a multi-year online sportsbook agreement with Pickwin, which stands out as one of the fastest-growing sportsbooks in Mexico. The agreement represents a pivotal moment for the two firms in the growing gaming industry in Latin America. Pickwin will switch sportsbooks in the agreement, as it will no longer rely on a third-party sportsbook. Instead, it will utilize the world-leading sportsbook offered by Kambi, called the Turnkey Sportsbook.
This agreement reflects the rapid development of the sports wagering industry in Mexico, with operators clamoring for premium and scalable technology capable of meeting the demands and challenges presented by such an ever-changing marketplace. In choosing Kambi Group, however, PickWin establishes its association with such a global leader known for its advanced trading platforms and analytics.
Transition to a Premium End-to-End Sportsbook Solution
This new partnership will enable Pickwin to use the complete sportsbook offer provided by Kambi, including its award-winning Bet Builder product. In regard to the new partnership, it was reported that it marks the operator’s dedication to delivering a top-notch and localized betting experience in Mexico.
The deal also provides Pickwin with SGA networking capabilities to the global Kambi partners, offering the operator benefits such as collective market knowledge and margin-maximizing knowledge derived from the billions of bets processed every year. This is expected to help the operator make intelligent pricing decisions and enhance risk management for sustainable business growth.
The launch of the new sportsbook is slated to happen in the near term and is expected to further establish Kambi’s footprint in Mexico, reinforcing its leading position as an authorized B2B sportsbook provider within the regulated gaming markets throughout Latin America.
Executive Perspectives on the Partnership
Discussing the collaboration, Werner Becher, Kambi Group’s CEO, highlighted the alignment between the two parties and how the collaboration would be instrumental in the development of the sportsbook industry in Mexico. “We are excited to partner with Pickwin and support their vision in delivering world-class sports betting experiences throughout Mexico. Our proven track record in Latin America, combined with our deep understanding of regulatory frameworks, makes this the ideal partnership to support sustainable growth”, he said.
From the Pickwin perspective, the agreement is a big step for the business as it continues to grow. In an interview, the business’s co-founder and CEO, Diego Sanchez, explained the importance of the investment in the premium technology platform by Kambi. “Partnering with Kambi marks a pivotal moment for Pickwin as we continue our rapid growth in Mexico’s thriving sports betting market. Kambi’s reputation in the region gives us the confidence to deliver a premium experience to our players, and we are excited about the opportunities this collaboration will present”, he said.
Each of the leaders characterized the collaboration as more than a technical improvement, rather a strategic investment in product excellence, player trust, and scalability.
Kambi’s Broader Global and Regional Footprint
Kambi Group PLC is indeed one of the most prominent companies offering a quality sports betting experience for licensed consumer-facing gaming operators. The offerings include Turnkey Sportsbook Services, Odds Feed+, Managed Trading Services, Bet Builder, Esports, Front-End Solutions, and complete Sportsbook Platform services. The company has a host of niche divisions and subsidiaries too, which include esports data and odds provider Abios, a front-end technology provider named Shape Games, and an AI-driven trading operation called Tzeract.
The list of Kambi’s customers includes global giants like ATG, Bally’s Corporation, Corredor Empresarial, Kindred Group, LeoVegas, LiveScore, Rush Street Interactive, and Svenska Spel. The company has over 1,000 employees based in Malta, Australia, Denmark, the Philippines, Romania, Sweden, the United Kingdom, as well as the United States of America.
This new partnership between Kambi and Pickwin not only adds more value to Kambi’s reach in Mexico but also strengthens its commitment to responsible, regulated, and innovation-led growth in the sports book industry in Latin America.
Source: Kambi
