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Kambi Group plc (“Kambi”), the home of premium sports betting solutions, has entered into a long-term partnership with Glitnor Group (“Glitnor”), a multi-brand online gaming group, to provide its premium Turnkey Sportsbook across multiple jurisdictions in Europe and the Americas.
Under the agreement, Glitnor will replace its current B2B sportsbook provider with Kambi’s end-to-end sportsbook technology and services. This includes Kambi’s robust betting engine, AI-powered trading capabilities, award-winning Bet Builder product, and regulatory compliance expertise.
Kambi’s Turnkey Sportsbook will be integrated into Glitnor’s portfolio of online brands, which currently includes Lucky Casino, Happy Casino, Flax Casino, and One Casino. The rollout will cover several key markets such as Sweden and the Netherlands in Europe, as well as Ontario in the Americas.
Founded in 2018, Glitnor is led by an experienced management team comprised of industry leaders and entrepreneurs who have been instrumental in creating some of the most renowned gaming brands in the industry.
Werner Becher, CEO of Kambi, said:
“We are incredibly pleased to welcome Glitnor Group to the Kambi network following their decision to switch to our award-winning sportsbook. This multi-jurisdictional agreement is a testament to the strength of our premium Turnkey Sportsbook, proven to deliver cutting-edge technology that drives growth, ensures regulatory peace of mind and creates a world-class betting experience for players.”
Richard Brown, CEO of Glitnor Group, added:
“Partnering with Kambi was a clear choice for us as we looked to elevate our sportsbook offering. Kambi’s market-leading technology, proven track record and unrivalled expertise give us the foundation to deliver a premium, seamless sports betting experience to our players. We’re confident this partnership will enable us to achieve long-term success in our core markets.”
