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Days after being hit with a fresh lawsuit and continuing to face challenges from state regulators, Kalshi has secured yet another major partnership, this time with CNN to become the network’s official prediction market.
The announcement was made on Tuesday (Dec 3) and revealed a data integration between Kalshi and CNN, marking a significant milestone for the prediction market that continues to gain traction in mainstream media.
This partnership also follows Kalshi’s recent confirmation of raising $1 billion in a funding round led by Sequoia and CapitalG, boosting the company’s valuation to $11 billion.
“Kalshi is the world’s largest federally regulated exchange, having created and established the predictions market category as a financial asset class. Users can trade on real-world events to predict the outcomes of elections, weather, cultural moments, and more,” the company said in the official press release.
“It’s because of this accuracy that Kalshi’s data will serve as a powerful complement to CNN’s reporting. Journalists can more easily surface credible information to their audiences about the real-time probabilities of future cultural and political events.”
Kalshi to be featured via real-time ticker on live news
As part of the deal, Kalshi will supply CNN with an API feed, allowing the network to display real-time updates of its markets. CEO Tarek Mansour confirmed that this data will appear on a ticker during live broadcasts, providing viewers with current information that journalists can reference in discussions of various news topics.
According to Sam Felix, CNN’s SVP of Strategic Partnerships & Business Development, this collaboration aims to enhance public understanding of critical issues.
“By partnering with Kalshi to showcase prediction market data in our programming, CNN journalists will have a fresh, data-based angle from which to explore and better understand the world around us,” he stated.
The rollout of Kalshi’s data will be led by CNN’s chief data analyst, Harry Enten, who will utilize the real-time prediction market information in his reporting.
Additionally, the CNN newsroom, along with its data and production teams, will have access to Kalshi’s immediate insights on political, news, and cultural trends, aiding them in crafting impactful storylines and visuals.
Prediction markets continue to sign major deals despite scrutiny
Kalshi’s partnership with CNN marks its first official tie-up with a news outlet, but it is not alone in this growing trend. Other prediction market platforms have also secured significant agreements.
For instance, Polymarket has teamed up with Yahoo to feature its markets within the online network’s finance news, while Sports Illustrated and Time have both launched similar data collaborations with Galatic this year.
In October, the National Hockey League (NHL) announced licensing agreements with Kalshi and Polymarket, making it the first major North American sports league to embrace prediction markets. Through this deal, the NHL will allow both platforms access to its proprietary data and grant permission to use official logos and branding.
Prediction market platforms have also been exploring partnerships with social media. Crypto.com has collaborated with Trump Media to launch Truth Predict, a prediction market featured on Truth Social.
Meanwhile, Kalshi and Polymarket have joined forces with xAI, primarily to integrate the artificial intelligence system, Grok, into their platforms.
While these platforms continue to face legal scrutiny, the increasing number of high-profile partnerships suggests that resistance from state regulators and other critics may struggle to stop the expansion of prediction markets.
