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Roberto Júnior, or simply Juninho, has joined Betsul’s official list of brand influencers. Famous for developing the popular page “Vasco Mil Grau“, Juninho has also gained a popular online presence of more than 600,000 subscribers on social networks. With his humor, with his authenticity, and with his large Vasco da Gama fan love, he is currently among the most influential fan voices in the online world of Brazilian football. Now, he is included in Betsul’s list of “purple fans“, adding yet again to the company’s connection with some of the most loyal fans in the country.
Betsul’s Fan Engagement Strategy
As Marketing Manager at Betsul, Mateus Rosa described the motivation to contract Juninho as the latter’s impressive ability to relate to people. “Juninho is the kind of dynamism we want near us. His creativity, uniqueness, and capacity to engage thousands of supporters support our argument for presenting an experience that is one of a kind and strongly connected to sport“, stated Rosa.
This move is part of Betsul’s grand strategy to establish a fan-based brand presence, in which the fans are at the center. By using actual voices like those of Juninho, the company wishes to give sports fans a more personal and concrete experience.
A Career Built Around Vasco da Gama
Juninho graduated with a Journalism degree from the University of Barra Mansa (UBM) and quickly made a name for himself in the virtual football world. Besides the Instagram page “Vasco Mil Grau“, other initiatives include the YouTube channels “Machão da Gama” and “Expresso 1923“, which together have surpassed 80 million views.
His work has also gone beyond solo content production. He introduced the “GiganteCast“, Vasco’s official podcast, and collaborated with main brands such as Brahma via the “Rodada Brahma” campaign, targeting the club’s supporters.
In 2024, Juninho took on the role of reporter for “CazéTV” during the Campeonato Carioca, and in the following year, he became a commentator for “Fanatiz”, representing Vasco da Gama in international broadcasts. These experiences further cemented his reputation as one of the most influential voices among Vasco supporters.
Bringing Vasco Fans Closer to Betsul
Juninho was overjoyed with the contract, pointing out the capacity to bring fans closer to Betsul. “I am overjoyed to be joining the Betsul squad, my beloved club! We shall have much cool action for Vasco fans, aiming to bring Betsul nearer to the ‘cruzmaltinos.’ Vasco fans shall have their own house, where they can enjoy themselves, count on the experience, and be represented“, he ecstaticated.
About Betsul
Betsul is a licensed betting company that quickly became popular in Brazil since it was founded in 2019. It was the first Brazilian betting house to be awarded the RA1000 seal of approval by Reclame Aqui, a prize for excellent customer service. The website offers 24/7 customer support, making the game experience safe and quality.
Aside from wagering, Betsul is also committed to responsible gaming initiatives and runs a wide variety of entertainment, ranging from domestic and foreign sporting tournaments to casino games, live casino games, eSports, and instant games. The website has restricted access for users 18 years and older, which is a step to maintain compliance with regulations and promote responsible gaming practices.
A Deeper Connection between Viewers and Betting Entertainment
In signing up Juninho, Betsul confirms its commitment to engaging with supporters and staying authentic. The collaboration shows the growing significance of influencer positions that are not only used as individual brands but as full-fledged communities of followers. For Vasco followers, the collaboration opens a new channel of engagement, and for Betsul, it reinforces its position as a betting platform inextricably connected with Brazilian sports culture passions.
Source: iGaming Brasil
