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Electronic table game specialist Interblock has announced a new Omnichannel platform for digital gaming, designed to take its casino games beyond the traditional gaming floor.
The new offering will bring Interblock’s land-based gaming portfolio into the online sector. Based on the company’s description, the goal of this platform is to give users an integrated experience both on land-based casino floors and digital mediums.
Interblock revealed that this development offers casino operators more options to provide their content through the new platform. The company described the new platform as an important expansion into digital gaming.
The launch forms part of Interblock’s broader effort to extend its reach beyond land-based casino floors. The company said it is introducing new ways for players to access its products while continuing to develop its established gaming offer.
G2E 2026 Public Debut
Interblock said the Omnichannel product will be shown publicly for the first time at the Global Gaming Expo, or G2E, 2026.
The event is scheduled to take place from September 28 to October 1 at the Venetian Expo in Las Vegas, Nevada. The exhibition will provide the company with an opportunity to introduce the new digital platform to casino operators and gaming industry stakeholders.
There was no information disclosed regarding the time of commercial launch of the Omnichannel platform. There was also no information provided by the firm regarding which countries it intends to approach, and which games will be available online.
These details have not yet been announced. For now, the company has confirmed that the platform is designed to extend its land-based content into digital gaming.
Extending Beyond Casino Floors
Interblock is known for its electronic table game products. The digital platform represents an expansion of its business beyond the traditional casino environment.
The company said it is working to expand its portfolio while continuing to build on its current products. The Omnichannel platform is part of this effort, offering another channel through which operators can provide Interblock gaming content.
The company’s established electronic table game portfolio includes Smart Pit, Stadium, Universal Cabinets, StarBar, and standalone products.
Interblock is also expanding its presence in slots, historical horse racing, and Class II gaming machine segments. These areas are part of the company’s wider strategy to develop its gaming product range.
The company did not indicate whether any of these products would form part of the first online games offered through the Omnichannel platform.
AMUSE Targets New Audiences
Another area of growth for Interblock is AMUSE, a casino entertainment category developed by the company to attract new audiences.
AMUSE uses game mechanics that Interblock said are not traditionally associated with casino gaming. These include crash play, racing, targeting, and community interaction.
The category is part of the company’s attempt to introduce different types of entertainment experiences within its gaming portfolio. It is also connected to Interblock’s goal of reaching new audiences while maintaining its core casino products.
Interblock has not stated whether AMUSE will be included in the Omnichannel platform. However, both initiatives are part of the company’s wider plan to expand its product offering and explore new ways for players to engage with its games.
Source: GGR Asia
