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15 January 2026 — InsightPlay.ai, the enterprise AI transformation partner for the global iGaming sector, has announced the successful completion of a $500K Seed funding round. The round is backed by a distinguished group of industry veterans and strategic angel investors with deep expertise spanning gaming, payments, data, marketing and SaaS.
The investment will fuel InsightPlay.ai’s mission to redefine how iGaming operators acquire, retain and reactivate players through enterprise-grade conversational AI Agents, compliance-first infrastructure and real-time business intelligence. The company is already delivering measurable impact at scale across multiple regulated markets.
InsightPlay.ai currently partners with leading operators and affiliates across Latin America, Europe and North America, achieving industry-leading results in player reactivation, engagement and operational efficiency—all while adhering to high standards of data governance and strict compliance requirements.
Javier Troncoso, CEO of InsightPlay.ai said,
“The backing we’ve received reflects a shared belief that AI in iGaming must move beyond isolated features and into core infrastructures.
Our focus is building technology that operators can trust, scale and govern across regulated markets.”
Cristian Barbosa, COO of InsightPlay.ai, added:
“From day one, we set out to build a company driven by customer outcomes, not technology for technology’s sake. By combining innovation, product vision and deep gaming expertise, we’re positioned to create lasting, industry-wide impact.”
The Seed round brings together an exceptional group of angel investors, including Jeffrey Haas (ex-Evoke, DraftKings, PokerStars), Marc Pedersen (Former CEO, Better Collective North America) and Benjie Cherniak (ex-Scientific Games, Don Best Sports), alongside additional industry-backed angels.
InsightPlay.ai will showcase live AI activations at ICE Barcelona 2026, demonstrating real-world use cases of conversational AI in sports betting.
ICE is where innovation becomes reality,” said Javier. “We’re excited to show what enterprise AI truly looks like in iGaming.”
