4th August 2025, Edinburgh, Scotland – Incentive Games, a leading B2B games provider, has officially been awarded an Ontario Gaming License by the Alcohol and Gaming Commission of Ontario (AGCO), effective today. This significant milestone allows the company to offer its portfolio of real-money games to licensed operators and players throughout the province.
The achievement marks a key step in Incentive Games’ expansion strategy, particularly in the North American market. It follows closely on the heels of the company securing its provisional Michigan gaming license from the Michigan Gaming Control Board earlier this month.
The licensing process reflects Incentive Games’ commitment to maintaining the highest standards of compliance, security, and responsible gaming. The company’s Real-Money Gaming division, Incentive Studios, will lead the distribution of its content in Ontario, ensuring a focused approach tailored to the needs of the local market.
“Ontario represents a huge opportunity for us, and securing this license is a proud moment for the whole team,”
said John Gordon, Chief Executive Officer at Incentive Games.
“It reinforces our dedication to meeting the highest standards while delivering compelling real-money content. We’re looking forward to building strong relationships in the region and continuing our momentum across regulated markets worldwide.”



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