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Tuesday, 8th July 2025 – Edinburgh, Scotland – Incentive Games, a leading B2B games provider, is proud to announce that it has been awarded a Provisional Michigan gaming licence by the Michigan Gaming Control Board (MGCB), effective today. This milestone enables the company to introduce its innovative suite of Real-Money Games to both operators and players across the state.
The Michigan licence marks Incentive Games’ first entry into the North American regulated market. It follows the recent launch of Incentive Studios, the company’s dedicated Real-Money Gaming division, created to support its ambitious growth in this space. The approval highlights Incentive Games’ ongoing commitment to the highest standards of compliance, security, and operational integrity.
Earning this licence involved demonstrating robust security protocols, strong responsible gaming safeguards, and a solid foundation for sustainable operations. It now provides the company with access to one of the most dynamic iGaming markets in the United States.
Ahmed Baker, Chief Commercial Officer at Incentive Games, said:
“Securing our Michigan licence marks an exciting new chapter for Incentive Games. It’s a testament to our unwavering commitment to meeting the highest regulatory standards and unlocks a significant opportunity for us in a critical North American growth market. This will allow Incentive Games to forge new partnerships and bring our highly engaging Real-Money Games directly to players in Michigan. We’re very grateful to the MGCB for this achievement, which is a pivotal step in our global expansion strategy as we continue to deliver world-class products and build strong partnerships in the region.”
