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12 January 2026 – Incentive Games, a B2B games studio specialising in real-money titles and data-driven player experiences, has announced an expanded global partnership with leading online gambling operator bet365.
The enhanced agreement, delivered through Incentive Studios – the real-money gaming division of Incentive Games – will provide bet365 with access to a growing portfolio of real-money titles.
Building on the companies’ existing collaboration, including the recent launch of Incentive Games’ content in Brazil, the new deal will see bet365 roll out Incentive Studios’ full portfolio across all active jurisdictions. This includes key regulated states in the United States.
The agreement marks a significant milestone for both organisations, combining Incentive Studios’ expertise in high-performing real-money content with bet365’s global scale and market-leading platform.
Ahmed Baker, Chief Commercial Officer at Incentive Games, said,
“Our partnership with bet365 continues to go from strength to strength, and this real-money agreement is a natural evolution of our collaboration. By deploying our games globally, including in key
U.S. jurisdictions, we bring together two teams focused on quality, innovation and sustainable long-term growth. We’re incredibly excited about what the future holds.”
A spokesperson at bet365 said,
“Leveraging Incentive Studios’ expertise in real money gaming, we are thrilled to expand our relationship and further enhance our global Casino offering. Customers worldwide will be able to enjoy this innovative addition to our portfolio of cutting-edge content.”
The first real-money titles from Incentive Studios’ portfolio are scheduled to launch on bet365’s platform in 2026, with additional releases to follow.
This expanded partnership supports Incentive Games’ ongoing growth in regulated markets worldwide, following recent licence approvals in the UK, Ontario and Michigan, and further strengthens its position as a trusted real-money gaming supplier to leading operators.
