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23 July 2026 – Incentive Games has strengthened its presence in North America after its real-money gaming division, Incentive Studios, launched five titles with global online operator bet365 in Alberta.
The rollout marks Incentive Studios’ debut in Alberta, with Kicker, Mega Flight, Mega Flight Boost, Velocity, and Squid Game Red Light Green Light Cashout now available to bet365 players in the province. The launch represents another milestone in the studio’s ongoing expansion across regulated North American markets.
Through the agreement, players in Canada’s newest regulated gaming province gain access to Incentive Studios’ growing portfolio of crash and arcade-style games. The launch also reflects the company’s continued focus on entering licensed markets.
The latest deployment further strengthens the long-standing partnership between Incentive Games and bet365, with the two companies continuing to collaborate on delivering gaming experiences across multiple regulated jurisdictions.
Ahmed Baker, Chief Commercial Officer at Incentive Games, said:
“We are delighted to see our real-money games launch with bet365 in Alberta. As one of the world’s leading operators, bet365 has consistently demonstrated its commitment to delivering high-quality player experiences, making them an ideal partner as we continue expanding across North America.
Launching in Alberta represents another important step for Incentive Studios and we’re excited to bring five of our most popular titles to players in the province.”
Rich Graham, bet365 Associate VP of Gaming, said:
“Incentive Games has become an important partner for bet365 with its fresh, unique approach to game development, particularly in emerging verticals.
We’re really pleased to be furthering our partnership by being their first partner in Alberta, and are confident local players will love their products.”
The Alberta launch builds on Incentive Studios’ recent momentum in regulated markets, following launches in Ontario, Brazil and Pennsylvania. The expansion continues the studio’s strategy of growing its footprint across North America and other regulated jurisdictions.
