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8 September 2026 – iGame Media has launched OneData, a new odds and sports data gateway designed to give sportsbooks, platforms and prediction markets access to multiple specialist providers through a single integration and commercial access model.
The company, which operates a fully agnostic video streaming platform for the sports betting industry, said OneData has been developed to reduce the costs and ongoing maintenance associated with integrating individual data feeds.
The solution also aims to make niche sports, emerging odds models and new products more accessible to operators that may previously have faced technical barriers to adding them to their roadmaps.
More Than One Million Events Annually
At launch, the OneData provider ecosystem covers more than 30 sports and over one million events per year.
The gateway supports four betting formats: fixed odds, expectancies, bet builder and live event data, with information delivered in under 100 milliseconds.
Customers can choose which odds and data suppliers they want to access through OneData, while partners can also request the integration of additional suppliers.
iGame Media’s technical team handles supplier feed updates without interruption or additional time required from the operator.
The company already uses a similar approach within its live streaming platform, where it manages more than 20 individual live streaming supplier integrations. According to iGame Media, this removes ongoing integration and maintenance requirements and saves development teams hundreds of hours each year.
OneMap Unifies Provider IDs
A key technical component of OneData is OneMap, iGame Media’s unified ID engine.
OneMap maps each provider’s teams, leagues, markets and events to their event creation provider IDs. The system is designed to simplify operators’ technical workflows regardless of which event creation providers they currently use or may adopt in the future.
According to iGame Media, this can make it quicker and easier for operators to move new sports, content and products from the initial idea stage into production.
Mike Cobain, Founder and CEO of iGame Media, said:
“iGame Media has spent over 10 years as the Swiss army knife of video to this industry, with 150+ direct integrations with the world’s leading operators. We look at problems and build solutions, and we are the only company globally that is truly provider agnostic in this space. OneData is the next organic step in that evolution. A single integration providing access to an ecosystem of laser focused odds and data providers.”
OneData Launches With 11 Specialist Providers
OneData launches with a selection of specialist odds and sports data providers, including 10Star, Abelson Sports, ALT Sports Data, Betinvest, Huddle, Oval Insights, Sail GP, Sporting Solutions, Sporting Risk, SWA and Twenty First Group.
iGame Media said further suppliers and sports will be announced in the future.
