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Online entertainment provider ICONIC21 has signed a sponsorship agreement with Vilnius-based ice hockey club Hockey Punks – MOTOTOJA as the company strengthens its presence in the Lithuanian capital.
The partnership follows the opening of ICONIC21’s new operational hub in Vilnius, which includes more than 1,400 square metres of office and studio space spread across two floors.
The new facility is expected to support the provider’s expanding European operations while creating additional employment opportunities in Vilnius.
Recruitment at the site is already underway, with ICONIC21 currently hiring for positions including game presenters and studio technicians. The company said it intends to prioritise local talent and provide opportunities for people looking to begin or develop their careers within an international business environment.
Alongside its expansion in the city, ICONIC21 has now partnered with Hockey Punks – MOTOTOJA, a club with an established local following and close connections to the Vilnius community.
According to the company, the partnership reflects values shared by the two organisations, including ambition, teamwork and continuous improvement.
As part of the sponsorship agreement, ICONIC21 branding will appear across Hockey Punks – MOTOTOJA assets throughout the upcoming season.
“Vilnius is becoming an increasingly important part of ICONIC21’s story,”
said Rokas Benetis, Country Manager at ICONIC21.
“As we continue building our presence here, we wanted to support an organisation that represents the same values we look for in our people: dedication, resilience, teamwork and a drive to improve. Hockey Punks – MOTOTOJA has built a strong connection with the local community, and we’re proud to be part of that journey.”
Šarūnas Kuliešius, Head of Hockey Punks – MOTOTOJA :
“It is great to see a growing company based in Vilnius joining our club and becoming an active part of the local sports community. It is important for us to have partners who believe in our team and contribute to the growth of the ice hockey community in Vilnius. We are pleased that, as ICONIC21 continues to strengthen its presence in Vilnius, the company has chosen to join us on this journey. We believe this partnership will be long-lasting and mutually beneficial,”
The sponsorship is part of ICONIC21’s wider commitment to Vilnius as the company increases its footprint in Lithuania.
ICONIC21 said its support for local sports organisations gives the company an opportunity to become more involved with the community while contributing to initiatives that bring people together.
