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The Instituto de Ayuda Financiera a la Acción Social (IAFAS), Entre Ríos’ gaming commission, presented the province at the Latin American International Tourism Fair (FIT 2025). The fair was intended to promote Entre Ríos’ Casinos’ entertainment activities and strengthen the province’s positioning in both national and international tourism markets.
Promoting the Entre Ríos Brand
From the provincial level and together with the Secretariat of Tourism, IAFAS initiated a broad promotion campaign to advertise the range of leisure and tourist activities Entre Ríos offers. The spectacle featured the integration of tourism, recreation, and gambling, and cemented once again the province’s brand identity in the wider Latin American tourist market.
The Entre Ríos Casinos had a prominent placement in the provincial offer, distributing branded materials and informative content around their several venues in the province. Among these are the casinos of Chajarí, Colón, Concordia, Federación, Gualeguaychú, La Paz, Paraná, and Victoria. Every one of these was marketed as a venue where gambling is combined with cultural and recreational activity, addressing both national and foreign tourists.
Immersive Experiences and Tourism Promotion
Other than the casino offer, the Entre Ríos province was exceptional with a presentation that blended culture, entertainment, and food in a splashy display. The outdoor stage offered the energetic atmosphere and dynamism of its famous carnivals, one of its largest cultural attractions.
One of the key activations by Flecha Bus, one of its primary transport partners, was a branded bus, promotion staff, and a photobooth aimed at capturing fairgoers’ attention from the very gate. This activation placed Entre Ríos as an experiential, accessible destination, which was teeming with experiences away from traditional tourism.
Inside the exhibition center, booth 1220 in sector Litoral of the National Pavilion, the province showcased its gastronomic nature. World-class local chefs presented local dishes and gave visitors a taste of Entre Ríos’ gastronomic superiority. This went hand-in-hand with the cultural program, with the live show of group Litoral al Palo and the tribute to the Gualeguaychú Carnival, a leading representative festival in Argentina, on stage Elegía Argentina.
Cultural Identity and Tourism Synergy
Nightfall saw the convergence of music, food, and handicraft from the locality. Guests engaged in live music played by a DJ, as well as beer tastings made locally, further establishing Entre Ríos as a hub of artisanal production and creative tourism.
Sebastián Bel, Tourism General Director, underscored the utility of Entre Ríos’ dual presence, both outside and inside, at the FIT fairgrounds, as a promotional strategy for the province. “The dual deployment, outside and inside at FIT, allows us to show everything the province has to offer experientially and interactively. We want people to enjoy, to discover, and to carry a piece of Entre Ríos with them“, he said.
Strengthening the Link between Gaming and Tourism
With IAFAS, Entre Ríos exemplified how gaming can complement other tourism initiatives in generating economic growth and cultural awareness. Adding gaming facilities to tourism promotion is a sign of the province’s commitment to sustainable progress through recreation and responsible gaming.
FIT 2025 again offered a forum for tourism innovators around Latin America, and Entre Ríos’ presence was a reflection of its dedication to positioning itself as one of the central destinations within Argentina’s leading rank, where there is gaming, gastronomy, and culture as an overall tourism front.
Source: YogoNet
