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19th December 2025 – Hub88 has expanded its content portfolio by signing a strategic partnership with ZOOT Studios, a new supplier focused on high-quality interactive instant games built for a global, digital-first audience.
Under the agreement, ZOOT’s debut portfolio of more than 55 titles will be made available to Hub88’s network of operator partners, marking the studio’s first major launch with an aggregator. The integration gives Hub88 clients early access to a wave of video game-inspired instant content designed to match how modern players consume entertainment: fast, visual, and highly interactive.
ZOOT Studios positions its games around trend-led themes and social media behaviour
ZOOT Studios positions its games around trend-led themes and social media behaviour. The studio specialises in fast-paced, mobile-ready instant games shaped by cultural moments, short-form content habits, and bold visual design. Titles such as Dubai Chocolate Tower, Beer Pong, and Sub Crush are designed to capture attention quickly and keep gameplay loops simple, while supporting both FIAT and cryptocurrencies.
Through Hub88’s platform, operators will be among the first to offer ZOOT’s full mix of Dice, Crash, Mines, Plinko, Sports, Tower, and Arcade-style releases. The portfolio is built for players who expect rapid outcomes and easy onboarding, but still want stable performance and strong production values.
Instant content is gaining ground
Instant games continue to grow as operators look for formats that sit between traditional casino and casual gaming. Their speed and accessibility make them a useful complement to slots and live casino, particularly for audiences shaped by mobile gaming and streaming platforms.
The deal underlines Hub88’s strategy of working with both established tier-one suppliers and emerging studios that bring something different to the market. As a lightweight but powerful aggregation platform built around a single API, Hub88 enables partners like ZOOT Studios to reach a wide range of regulated operators quickly, while giving operators real-time tools to manage content, monitor KPIs, and optimise performance across devices.
Jess Inglott, Head of Supplier Relations at Hub88, said:
“ZOOT Studios is turning heads by releasing the next generation of instant win entertainment. Their vision to offer operators high-quality content that speaks to modern audiences aligns well with our strategy. Partnerships like this allow us to deliver value and new levels of player engagement on an even bigger scale.”
ZOOT Studios, led by a team with deep experience in interactive entertainment and gaming, sees the Hub88 deal as a key launchpad for its global ambitions.
Sean Ryan, CEO at ZOOT Studios, said Hub88’s reach and technical setup made it the right partner for the studio’s first aggregator deal:
“We’re delighted to have Hub88 as our partner. The aggregator’s extensive operator network and high-tech integration capabilities make them a perfect match for our future-facing game portfolio.”
By pairing Hub88’s flexible distribution and data tools with ZOOT’s culturally tuned instant games, both companies aim to help operators differentiate their lobbies and capture a wider slice of the fast-growing instant games segment.
