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4 August 2026 – Hub88 has entered into a global content distribution agreement with Whoah Labs, giving its operator partners access to a portfolio of games designed to encourage sports bettors and poker players to engage with online casino products.
Founded earlier this year, Whoah Labs has developed a collection of casino content focused on attracting players from other gambling verticals. Its initial portfolio includes eight titles spanning crash, instant-win and arcade-style gameplay, with the studio reporting strong results in improving casino conversion, cross-vertical retention and average player session value.
Single Integration Unlocks Expanding Portfolio
Under the agreement, Hub88’s operator network will be able to integrate Whoah Labs’ games through a single connection. Available titles include Joker Streak, Crash Football, Crash Joker, and Plinko Poker, while additional releases are already in development.
The partnership reflects Hub88’s continued focus on expanding its aggregation platform with differentiated content that helps operators diversify player engagement and uncover new commercial opportunities.
Focus on Cross-Vertical Player Growth
Whoah Labs has built its games to create a natural pathway for sports betting and poker audiences to explore online casino content. By introducing familiar gameplay concepts and accessible mechanics, the studio aims to help operators strengthen cross-vertical acquisition while increasing long-term player value.
Ollie Castleman, Managing Director at Hub88, said Whoah Labs has quickly established itself with a distinctive content strategy that addresses an important opportunity for operators.
He noted that many sports bettors and poker players remain focused on a single product vertical, adding that the supplier’s portfolio provides partners with new ways to attract those audiences to casino while improving player lifetime value.
Broadening Global Reach
Alex Martin, Chief Revenue and Product Officer at Whoah Labs, said the agreement gives the studio access to one of the industry’s most extensive operator networks.
He added that launching on Hub88 will help introduce the company’s games to more brands worldwide and expressed confidence that the content will be well received by the platform’s operator partners.
The agreement marks another step in Hub88’s strategy of expanding its aggregation platform with innovative content providers while giving operators access to products designed to support player acquisition, engagement and retention across multiple gaming verticals.
