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14th August 2025 – Hub88 has unveiled its first Pick’Em product, Pick’em88, a simplified and fast-paced sports betting feature designed to enhance engagement for both new and seasoned players.
Developed by Hub88 and powered by Odds88, Pick’em88 is built on a 50/50 format popular in the US market. The product enables users to create quick turnaround multibets by predicting whether a player or team will achieve more or less than a projected outcome. With no complex odds or betting jargon, it offers an intuitive experience for all levels of bettors.
Pick’Em markets present a low barrier to entry while delivering strong entertainment value, making them appealing to casual players while still offering depth for experienced bettors. The feature can be integrated with traditional sportsbook markets or used as a standalone product, with full branding customization available for operators.
With the launch of Pick’em88, Hub88 continues to expand its product portfolio, aligning with market trends such as mobile-first design, gamification, and socially shareable content. The format’s clear outcomes make it a strong acquisition and engagement tool for a wide range of player demographics.
Ollie Castleman, Managing Director at Hub88, said:
“Building Pick’em88 is a strategic step forward for our platform. The format simplifies the sports betting experience without sacrificing entertainment or profitability.
Through Odds88, we are delivering a data-driven format that fits perfectly within modern UX trends and player expectations. This launch is a great example of our commitment to innovation and giving our partners access to flexible, high-conversion content.”
Will Fyler, Managing Director of Odds88, said:
“We’re thrilled to introduce Pick’em88 to our sportsbook partners. It’s a dynamic new way for players to engage with their favourite sports. This launch marks an important step in our mission to provide operators with fresh, engaging formats that keep players coming back.
By teaming up with Hub88, we’ve combined our market-leading sports data and odds expertise with their world-class aggregation platform. Together, we’ve created an innovative Pick’Em experience that delivers variety, excitement, and a new layer of interaction for sports fans everywhere.”
