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26 February – Hub88 has strengthened its collaboration with innovative studio 155.io by launching its new live game, Rush Hour. The game challenges players’ predictive skills using real-world traffic footage from cities around the world.
Hub88 has partnered with 155.io since 2024, supporting the launch of previous hits like Ducks and Marbles. The Dubai-based studio focuses on lightning-fast gameplay, engaging live streams, and delivering ‘real-world chaos’ to mobile-first audiences.
Rush Hour introduces 155.io’s CCTV.games betting genre, built around live surveillance streams from cities including Tokyo, Lyon, Sydney, and London. Players predict how many objects, such as cars or motorbikes, will cross an AI-tracked zone within a set period, placing bets on Over, Under, Range, or Exact outcomes for dynamic gameplay. Hub88 displays locations automatically based on time of day and traffic patterns, reinforcing the title’s real-time appeal and ‘eyes on the world’ positioning.
Hub88’s operator partners now have seamless access to Rush Hour, following 155.io’s direct integrations with Stake, Roobet, and Shuffle. The launch highlights Hub88’s reputation as an aggregator that values innovation, differentiation, and measurable results for partners.
Jessica Inglott, Head of Supplier Relations at Hub88, said:
“CCTV Game: Rush Hour is unlike anything else currently available to operators. Its real-world data, automated computer vision technology, and clear, high-frequency betting format create a truly original experience. Being chosen as the exclusive aggregator for this release allows us to give our partners access to an entirely new genre, with action that will attract the next generation of players.”
Sam Jones, Founder and CEO of 155.io, added:
“This release represents a new direction for interactive betting experiences. By combining live CCTV feeds with automated computer vision tracking and AI, we’ve created a format that is simple to understand yet highly engaging. With this first game in our CCTV Game series, we’re delighted to bring some of the world’s most intriguing cities to the screens of players, with Hub88 as the perfect partner to facilitate this.”
