for early access to the latest igaming videos!
and get the latest igaming news first!
A new research project is taking shape across the Nordics, aiming to understand how young adults are gambling in 2025.
Sweden’s Public Health Agency has launched the Pan-Nordic Gambling Study (PANG), a large-scale survey that will reach 150,000 people aged 18 to 30 across Iceland, Norway, Sweden, Finland and Denmark. Each country will contribute 30,000 responses, making it one of the most extensive gambling studies the region has ever attempted.
The agency said it wants “comparable data” across all five countries. Until now, most national studies have used different questionnaires and different ways of measuring risk, making it difficult to spot shared trends across borders. This new approach gives researchers a unified method and a clearer picture of what is happening across the entire region.
A shared effort across multiple institutions
The study brings together a broad group of partners. Alongside the Swedish Public Health Agency, the project includes the Swedish Gambling Authority, the Danish Gambling Authority, Aalborg University, the Finnish Institute for Health and Welfare, the University of Iceland, the Norwegian Gaming and Foundation Authority and the University of Bergen.
By involving regulators, public health bodies and academic institutions, the project combines both practical industry oversight and scientific analysis. All responses will be collected digitally, allowing researchers to process data faster and compare trends in real time.
Why focus on 18 to 30-year-olds?
Authorities say this age group shows gambling behaviours that are shifting faster than previous generations. Digital gambling products, online casino games and sports betting apps are more accessible than ever, and Nordic regulators want clearer insights before setting new public health strategies.
The study will examine several themes, including frequency of play, product preferences, spending patterns and signs of risky behaviour. It will also help governments understand how well current rules and harm-prevention tools are working.
Results expected in 2026
The findings will be published in spring 2026 and are expected to shape public policy discussions across all five countries. With such a large sample size, the study is likely to influence future legislative debates, safer gambling tools and long-term health strategies.
For now, the project reflects a growing recognition across the Nordics that gambling behaviour is changing, and that shared data is the only way to fully understand the scale of the shift.
Source: iNTERGAME
