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As Latin America emerges as one of the most dynamic regions in the global iGaming landscape, Cubeia has positioned itself at the forefront of innovation and opportunity. With a strong focus on flexibility, crypto integration, and modular technology, the company is actively expanding its presence across LATAM’s fast-growing markets. From the launch of Poker 2.0 to a deep commitment to localized partnerships, Cubeia is shaping the future of digital gaming in a region defined by diversity and potential.
In this interview, we speak with Caroline Björkman, Head of Sales at Cubeia, about the company’s recent momentum in LATAM, the evolution of Poker 2.0, and how Cubeia plans to continue innovating across verticals as it looks ahead to 2026 and beyond.
Cubeia has been very active in LATAM recently. What makes this region so important for Cubeia, and how do you see the growth potential compared to other markets?
Latin America is a strategic growth market for Cubeia, driven by a young, digitally-savvy population, strong demand for crypto-friendly solutions, and a rapidly expanding online gaming sector. The region is still underserved by modern platforms, making our flexible and modular technology especially relevant. Compared to more mature markets, we see greater growth potential in LATAM, with opportunities to scale quickly and build lasting partnerships as regulation continues to evolve.
Poker 2.0: A New Era for Cubeia
The Poker 2.0 launch has gained a lot of attention. Can you walk us through what makes this version different from the original product, and what feedback you’ve received so far?
Re-writing a code engine from scratch can of course present some technical challenges. However, we’re fortunate to have a highly engaged community that helps us by beta-testing the platform in production. With their valuable help and understanding, we have now achieved a level of stability and flexibility that is more impressive than the original.
The greatest benefit of this new platform — coupled with a great development team, of course — is that when potential new customers ask us “Do you have Feature X?”, we can always say yes. This is because we can confidently commit to a delivery of any requested feature before they can deliver a complete integration.
Opportunities and Challenges in LATAM
From a sales perspective, what are the biggest opportunities you see for Cubeia in LATAM, and what challenges come with operating in such a diverse region?
Latin America is one of the most exciting growth opportunities for Cubeia, with strong digital adoption and a fast-rising demand for crypto-first platforms. The key is to stay agile across such a diverse region, building the right partnerships to scale quickly and sustainably.
Brazil also happens to be the world’s biggest poker country, in terms of both player base and opportunity. Cubeia Poker has now employed Portuguese-speaking personnel to create a smoother path into the Brazilian poker market.
Local Partnerships and Player Behavior
How do local partnerships and understanding regional player behavior influence Cubeia’s approach in LATAM?
Local partnerships and a deep understanding of player behaviour are central to Cubeia’s approach in LATAM. They allow us to tailor our crypto-first platform to real market needs and build stronger connections, ensuring operators can engage players more effectively and scale with confidence across the region.
Innovation and Competitive Edge in Poker
Poker is evolving rapidly in terms of both technology and player expectations. Where does Cubeia see its competitive edge in this landscape?
Cubeia has a very creative and driven Head of Poker, providing not only the most current industry features at a rapid pace, but also innovation that cannot be found anywhere else in the world. The poker industry is going to require innovation in one way or another to remain relevant, and we feel confident that we have the right manpower for the job.
Balancing Core Products and New Verticals
Beyond poker, Cubeia offers a wider portfolio. How do you balance your focus between strengthening your core product and expanding into new verticals?
Cubeia is committed to strengthening our full product portfolio while continuously innovating. Alongside expanding into new verticals, we’ve developed fully branded original games that give operators unique content and a clear competitive edge. Our modular platform allows us to balance both focus and innovation, ensuring we deliver high-quality, differentiated experiences at scale.
Looking Ahead to 2025 and Beyond
Looking at 2026 and beyond, what can we expect from Cubeia in terms of new markets, product updates, or strategic initiatives?
Looking ahead to 2026 and beyond, Cubeia will continue expanding into high-growth markets like LATAM while strengthening our global presence. A key focus will be the continuous development of our portfolio of fully branded original games, together with platform enhancements and strategic initiatives that help operators scale and stand out in an increasingly competitive market.
