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8 September 2026 – Honoré Gaming has expanded its sportsbook offering with the launch of a new Bet Builder product, allowing operators to provide players with the ability to combine multiple selections from the same football match into a single bet.
The new feature has been fully integrated into the Honoré Gaming platform and is designed to provide a more personalised betting experience across football markets.
Players Can Combine Multiple Match Selections
Bet Builder enables players to create a single bet using several selections from one match. These can include markets such as first goalscorer, total goals, cards and in-play moments, with the individual selections combined to produce overall odds.
The feature allows players to build their own narrative around a football match, with different events on the pitch contributing to the outcome of the combined bet.
Its introduction forms part of Honoré Gaming’s continued focus on developing deeper engagement mechanics based on modern player behaviour, particularly in football-focused markets where the sport has a strong connection with passion and identity.
Honoré Gaming Targets Greater Player Engagement
According to Honoré Gaming, the introduction of Bet Builder is expected to increase player engagement across several areas, including session duration, average stake and repeat activity.
The company said the product shifts the betting experience towards a more personalised format by allowing players to determine which selections form part of their individual bet.
Valentin R, Chief Product Officer at Honoré Gaming, said:
“We built Bet Builder because our players were ready for it. In many of our markets, football is not simply entertainment, it is identity. Giving players the ability to craft their own story inside a match is the most natural extension of that connection. The emotional commitment suddenly grows as every moment on the pitch can directly affect the outcome of their selections.”
