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Master sponsor of Atlético Mineiro, H2bet has made another major effort to strengthen its link with the club. The well-known sports gambling business and GaloTV revealed on Friday a cooperation giving H2bet the naming authority for the official YouTube channel of the club. The network, which has almost 800,000 followers, will be officially known as GaloTV H2bet effective immediately.
Growing Influence of GaloTV
Almost 64 million views on YouTube by the end of the 2024 season helped shore GaloTV among Brazil’s most viewed football club channels. Fourth in Brazilian club TV channel viewership according to SocialBlade data, Atlético Mineiro underlines the rising power of digital channels in fan engagement.
H2bet plans to use this large audience by producing unique material for the dedicated Massa Atleticana fanbase now that the new collaboration is in place. The betting company plans to produce exciting behind-the-scenes video, interactive elements, and engaging media that go beyond matchday coverage together with GaloTV.
Aiming for Deeper Fan Engagement
Chief executive of H2bet, Ueltom Lima, showed the company’s excitement for this latest project: “One of our goals is to connect more and more with the Atlético Fans. H2bet believes in quality digital content, such as that produced by GaloTV, and we want to bring fans closer to the daily life of the club and its idols, beyond the field and game day.”
The partnership’s growth was also met positively by CEO of Atlético Mineiro, Bruno Muzzi: “We are very happy with this new partnership with H2bet. Supporting Atlético’s media, through the naming rights of GaloTV, now GaloTV H2bet, shows that our master sponsor is in synergy with Galo’s thinking and connected with our fans.”
H2bet’s Landmark Sponsorship Deal
The most valuable sponsorship setup in Minas Gerais football history and the biggest sponsorship in Atlético Mineiro’s history started in early 2024 when H2bet sponsored Atlético Mineiro. With performance-based incentives possibly raising the whole spending above R$ 200 million, the pact good until the end of 2027 is worth a fixed R$ 180 million (approximately $36 million USD).
H2bet’s branding is clearly displayed on Atlético match jerseys, training attire, and women’s football uniforms as part of the transaction, hence guaranteeing broad exposure for the brand within the football field of Brazil.
H2bet’s Landmark Sponsorship Deal
Grupo H2, a business with nearly two decades of expertise in the gaming industry, owns H2bet and its subsidiary enterprises. By helping poker become known as a brain sport, the society has significantly legitimized it in Brazil. The biggest entity in the poker industry of the country, Grupo H2 has physical presence in São Paulo, Campinas, and Curitiba as well as a strong online poker platform.
Launching H2bet, an online sports betting and gaming platform, Grupo H2 entered the internet gaming industry in late 2022. Among the few companies permitted by the Brazilian federal government to operate beyond 2025 in the regulated market is H2bet. Furthermore in digital advertising, the firm has developed close relationships with Meta and Google. Consistent month-over-month growth shows that it has been identified as one of Brazil’s fastest-growing online video game brands.
The Evolution of GaloTV
GaloTV began in 2007 as one of the first YouTube soccer club channels in Brazil. Over time, it has become a center for unique material including:
- Behind-the-scenes footage
- Live broadcasts
- Training sessions
- Special features on players and club history
The site has got over 209 million views thanks to its vast collection of over 16,000 videos, thereby establishing it as one of the most popular club-associated YouTube channels in the nation.
An agreement for the future that helps everyone
The new title of GaloTV H2bet signals a thrilling next chapter for Atlético Mineiro as well as its primary sponsor. H2bet is obtaining unequalled exposure by associating with one of Brazil’s most active football teams while also enhancing the fan experience with original, top-notch material.
This strategic alliance is forecast to deepen the link between Atlético Mineiro and its fans as well as reinforce the presence of H2bet in the Brazilian sports scene.
Source: GMB
